Credit Union Organizational Structure: Challenges Abound Within the Financial Services Industry As credit unions and community banks grow, staffing tends to expand along with the FI's total assets, and this can sometimes lead to a counter-intuitive segregation of duties. This is not a problem that is specific to only CUs, but one that is often faced as many kinds of businesses expand and add new staff. We’ve seen many medium to large FIs where digital responsibilities were grouped with mobile banking staff, programers or other IT personnel, outside of marketing or communications departments. We’ve also seen CUs with too many staff in the mix, leading to a lack of a clear chain-of-command and thus failing to adequately follow-up on what is or is NOT being accomplished.
As of the beginning of March 2018, there have been a lot of new developments with regard to ADA compliance and community financial institutions. Full disclosure, I am not a lawyer. So this should not be construed as legal advice, however, here’s the high level of the state of ADA litigation, as summarized at the recent CUNA Governmental Affairs Conference in Washington D.C. at the end of February, 2018. 1. Credit Unions in multiple states have been heavily targeted for demand letters, a practice that seems to be picking up speed since the beginning of 2017, with 99% of them coming from one law firm in California. States that have been hit particularly hard include New York, California, Florida and Georgia, with threats referencing Federal statutes and in some cases State law as well. In fact, 250 credit unions were sent letters in January 2018 alone!
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Originally published as a Guest Blog on CUInsight Here's a few key reasons why social media traffic might not convert on your FI's website... Crafting an effective social media post is a skill that marketers spend a considerable amount of time trying to perfect. After many iterations and use of excellent social media tactics, often staff struggle to show how the posts are effective at product or service promotion, and therefore unreliable in demonstrating bottom line impacts. Even the most well-crafted social post won’t drive bottom line impacts without an equally well-crafted landing page.
Looking for New Team Members? - Here's How to Attract Talented People Beyond the paycheck, what factors are critical for candidates considering job offers? According to a new survey from staffing firm Accountemps, more than one-quarter of workers (26 percent) cited vacation time as most important. Corporate culture (24 percent) and career advancement potential (21 percent) came in close behind.
Here's the 5 Things In a Good Credit Union Social Media Staff Policy That You MUST Include! Your Credit Union MUST have a full-proof Social Media Staff Policy in place, in order to avoid online disaster! Here’s the five main points you’ll need to consider when crafting your internal and external social media staff policies. 1. Define Your Audience: You’ll need policies that are for the public and then policies for employees. The purpose of the public policies should be to explain your mission for interacting online. Consider using wording like:
Are you wondering how to help your financial institution better compete in the changing online banking landscape? Maybe you're concerned that the shift of consumers toward Fintech online-only banks might eventually drive your FI out of business? (If not, maybe you should be concerned.) Well here's a few tips for how to position your institution for Fintech [Olympic] success! 1. Training is Key In the regular Olympics it takes years of training for athletes to reach their peak performance level. But in today's consumer banking environment, most FIs don't have years to get their act together.