Recently we began working with several credit union clients to find good solutions for fully assessing their CU website’s ADA compliance. One point we've learned is that the WCAG 2.0 AA will be the standard for Financial institutions to measure themselves against. But from there things get a bit murky! Through our research we came across a number of options for credit unions. There are paid and free scanning tools that claim to assess website ADA compliance, but we also found that often these types of tools miss important factors in determining if your site will meet compliance standards. The U.S. Government clearly states that “No automated evaluation tool can tell you if your site is accessible, or even compliant. Manual testing is always necessary.”
One question we’ve been getting A LOT lately is around an issue that our team here at Social Stairway didn’t initially have a good answer for, and that is how to ensure that a credit union website is ADA compliant. This concern has begun to gain even more traction, highlighted by the recent warning from CUNA Mutual Group. When we began researching the topic we found a wide variety of potential solutions and varying answers to how CUs were tackling the ADA compliance issue. We also asked a few clients about how they were dealing with this new compliance topic.
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Marketing plays an essential role in any credit union strategic planning session. It's the marketing that gets your message to the masses, which in turn leads to growth. Do you have an innovative new product or service? If nobody hears about it, nobody will care. That's failure, and it's not an option. If you want your credit union to standout against the competition, make sure you incorporate these successful marketing techniques into your yearly credit union strategic plan.
I recently participated in an amazing webinar masterclass by Hubspot about SEO for Video, with SEO expert Eric Enge. The overall content for the webinar was primarily centered around YouTube and how to master SEO for video success there. As a digital marketing agency for credit unions, we found his advice to be very helpful and relevant for our market. Here are 6 tips we wanted to share with you from the webinar to create effective credit union videos. Tip 1: YouTube has a different ranking algorithm for videos than Google.
Now that fewer and fewer people are visiting branches in person, credit unions are missing out on valuable touch points with members. Facebook is a great place to reach out to your community on a daily basis but it's not always easy to find ways to effectively engage your members and community on social media. Here are the seven most engaging credit union content posts we've shared on social media so far this year!
Credit Union Marketing Ideas You Can't Pass Up! Credit unions are especially attractive to the average consumer because they often provide a lower cost option for many of the same products offered by a traditional bank. But even if potential customers may realize that credit unions have more to offer than most banks, you still need to get them in the door. Here are 12 Credit Union Marketing Ideas that will help you get the visibility you need - right now! 1) Website Easter Eggs In video game terminology, an Easter egg is a hidden area in a video game. Discovering these Easter eggs is always incredibly fun and intriguing to players, so consider planting a few Easter eggs on your website. For example, you can place a small icon in a well-hidden spot. By clicking on the icon, site visitors could earn a special surprise bonus when opening a new account. Some CUs have also made these kinds of scavenger hunts on their Facebook pages or blogs. Be creative and have some fun themed prizes to encourage participation.