Cybersecurity in the Workplace Is Everyone's Business
Guest Blog from YEXT: When looking for a place to call home, where is the first place people tend to start their search? In years past, it was the real estate section of their local newspaper, or homebuyers would put their trust in the hands of an agent to show them the ropes. However, in the age of the intelligent search, mobile, and on-demand technology, that has all changed, especially for the millennial homebuyer!
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
1. “What is Twitter anyway? Isn’t that some kind of teenager thing where people send inappropriate pictures to each other?” SS Response: “Hahahahahaha… well, no not exactly. Perhaps you’re thinking of Snapchat? ☺ Twitter users do tend to skew a bit younger than other social platforms, but it is actually a very useful network of people worldwide. It’s where users share real time text updates and can also include images, videos and links, and Twitter has amazing potential for connecting people in different interest areas, demographic groups and cities or even countries far and wide. We find that Twitter is most appropriate for clients if they will be able to share real time updates about events or experiences that are relevant to a target audience and/or want to develop a reputation for thought leadership in a field.”
A 70 million-strong generation is fast replacing the Baby Boomers as the focus of everyone from marketers to real estate firms to politicians. Yes, we’re talking about the Millennials. Millennials haven’t replaced Boomers as a focus of politics – but only for the simple reason that Boomers still vote in bigger numbers. This will change.
As Credit Unions move their marketing and member service further into the 21st Century, one of the keys will be competing with online lenders. We work with clients daily on better reaching their target audiences with messages of the benefits of banking and borrowing through a credit union. Here's a few quick tips your credit union can implement immediately to better compete with online lenders: Tip #1: Share and Engage with People About Topics Related to Lending, But Don't Try to SELL First
So today I'm sharing my notes with you in this LIVE BLOG from an amazing annual event in Boston, put on by HubSpot -- Inbound 2017! These tips are adapted from the presentation by Carina Duffy, of Impact Branding & Design (HubSpot's Agency Partner of the Year 2017). Carina's session was titled "10 Things We've Learned From Doing Over a Hundred Website Throwdowns." Now when Impact does a 'Throwdown' it's basically just the equivalent of picking apart your website for the biggest problems or mistakes and giving your tips for improvement. We actually did one with them last year and found it very useful.