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Social Media Marketing | Marketing Tips

How to Make the Most of Your Credit Union Email Lists (on Facebook!)

By: Ida LaBella
August 14th, 2017

Using Your Credit Union Email Lists to Create a Facebook Custom Audience Facebook Custom Audiences make it easy to reach people that have already interacted with your business. A Custom Audience can be made from a Credit Union email list, as long as your contacts have agreed to be contacted, or you can create a custom audience from people that have visited your website. Once your custom audience is created, you can narrow it down to a very specific group of people by making a Saved Audience. A Saved Audience will allow you to target your current customers and deliver them content that is tailored to their needs.

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Credit Union Growth | Credit Union Marketing | Marketing Tips

Want Better Credit Union Growth? Ditch Direct Mail and Go 100% Digital

By: Ida LaBella
August 10th, 2017

As many of us know, the daily life of the average person has changed drastically in recent years. People are spending more time on their mobile devices and online than ever before. Sure, people still recieve and check their actual physical mailboxes, but can direct mail really compete in this new digital world? Here's why we recommend that for better Credit Union growth you should ditch direct mail and go 100% digital! #1 - It's Expensive In this boundless digital world, you no longer have to fight for physical space like you did with print advertising. The fact that space is unlimited means that the costs are low and Return on Investment (ROI) is high.  Many studies show that Direct Mail is in fact still effective, but the major problem is the COST. And we all know that Credit Unions MUST watch their budgets very closely!

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

Blog Feature

Social Media Marketing | Credit Union Marketing | Marketing Tips

[Top 10] Best Places to Find Social Media Content for Credit Unions

By: Tara Moseley
August 8th, 2017

Coming up with creative and engaging content can at times feel daunting.  We are constantly revamping our content for clients by scouring the web, especially Instagram feeds, for new ideas and inspiration.  Here are the top 10 best places to find social media content for credit unions.   #1 National Holidays You may already be sharing these national holidays, but if not, this is an excellent source to find unique days to celebrate with your member community.  The calendar allows you to plan in advance for post ideas, and possibly organize a contest for your members around a particular national holiday (i.e. National Chocolate Chip Cookie Day) and award 3 winners with $10 gift certificates to your favorite local bakery.

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Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

6 Steps to Creating a Credit Union Marketing & Sales Extravaganza

By: Meredith Olmstead
August 5th, 2017

Originally written as a guest blog for CUInsight: Looking for a better way to plan for growing your Credit Union? Here’s 6 full-proof steps to ensure your next sales and marketing plan is a resounding success! 1. Start with the BIG Picture in Mind... As you design your quarterly or annual goals and objectives, make sure you circle back to your CU’s strategic plan. Then everything your marketing and sales teams do should be working together toward a unified BIG picture. So, for example, if one of your strategic objectives is to grow deposits by $100 million within three years, your teams need to focus on cross-selling deposit accounts to current members while also targeting new populations.

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Credit Union Marketing | Marketing Tips | Credit Union News & Information

Why We are Fired Up About Credit Union Marketing & Sales!

By: Meredith Olmstead
July 31st, 2017

We are Fired Up About Credit Union Marketing! There's a variety of topics that get me fired up pretty quickly, and thankfully I get to actually work with two of these subjects every single day! So here's what I believe about Credit Unions and Inbound Marketing, and why our staff at Social Stairway focus so strongly on both... First, I believe that there is a better place for people's money... and that place is in a Credit Union. Secondly, I believe that there is also a better way to get THIS message to the right people at the right time... and THAT better way is through Inbound Marketing & Sales. So let me break this down for you a bit more.

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Credit Union News & Information

Are Bank Branches Becoming Obsolete?

By: Today's Credit Unions
July 28th, 2017

Bank Branches: Not Quite Obsolete Yet, But Getting There Have you visited a bank or credit union branch in the past six months? If your answer is “no,” you’re in good company: Bankrate reports that nearly four in ten Americans could say the same thing. In fact, the percentage of Americans who say they haven’t visited a branch in the previous six months is up 34% from 2014.

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