<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=252792808246260&amp;ev=PageView&amp;noscript=1">
Blog Feature

Top 3 Instagram Contest Ideas that Work Well for Credit Unions

By: Tara Moseley
January 19th, 2018

Maybe your credit union has been on Instagram now for a few months, or maybe even a year... and you're ready to have your first successful Instagram contest! But often CU staff don't know where to start. Well, we've taken care of the guess work for you, and have identified the top 3 Instagram contests that work well for credit unions. We've also included a list of MUST haves in any Instagram contest rules, so read on...

Read More

Share

Blog Feature

Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

How to Jump Start Your Social Media Marketing [Credit Union Case Study]

By: Meredith Olmstead
January 17th, 2018

Case Study of FinancialEdge CU “Social Stairway was an absolute dream team to work with. Even though our Credit Union only did the 8 week program, I got so much out of it to continue what they helped us start. The incredible women that run this company are extremely knowledgeable and so thorough! Every step of the way is so well planned but also flexible if need be. I would definitely recommend them to anybody looking for a social media or content marketing overhaul.”                                              - Alyssa S., Marketing Assistant, FinancialEdge Credit Union Dates of Service: September-November 2017

Read More

Share

12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

Blog Feature

Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

The New Year is the Best Time to Begin Your Content Marketing Strategy

By: Penne VanderBush
January 8th, 2018

If your financial institution hasn’t implemented an inbound, content driven sales and/or marketing strategy, you’re not alone, but you are a little behind. No worries though, it’s the beginning of a New Year and there’s no better time to add an inbound strategy to your strategic initiatives. Inbound marketing (and sales), often referred to as ‘content marketing,’ consists of publishing content in the form of blog posts, e-books, templates, financial guides, infographics, video, and even podcasts so these content pieces are available in search results. Providing this content allows users the opportunity to engage with you, recognize that you’re available as a financial solutions provider, and generates “warm” leads for your sales team (read more about Content Marketing Services here).

Read More

Share

Blog Feature

Credit Union News & Information

Creative Hiring Tactics to Consider for Your Financial Institution

By: Today's Credit Unions
January 4th, 2018

Talent Shortages Forcing Employers to Change Hiring Tactics, According to Robert Half It is a great thing that unemployment is as low as it is (around 2% for college-educated workers), but there is a downside: employers are now facing a talent shortage of epic proportions. Staffing firm Robert Half recently surveyed CFOs, and found that many are having to get creative with their recruiting practices.

Read More

Share

Blog Feature

Social Media Marketing | Credit Union Marketing | Credit Union News & Information

New Year's Resolutions for a Financially Healthy 2018

By: Today's Credit Unions
December 28th, 2017

Some great New Year's Resolutions for your credit union members: The Pennsylvania Department of Banking and Securities is offering consumer tips for 2018, in the form of 10 resolutions you can keep: Take time to change or reset all your passwords. Changing your passwords will help prevent hackers from accessing your accounts to steal your financial and personal information.

Read More

Share

Blog Feature

Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips

7 Instagram Accounts You MUST Follow for Credit Union Marketing Ideas

By: Meredith Olmstead
December 21st, 2017

Believe it or not, not all good marketing ideas for credit unions should come from other credit unions. Because Instagram is so new for CUs, I would venture to say that creating effective content ideas for this platform are even more challenging. At Social Stairway we follow MANY different IG accounts for inspiration… and we wanted to share a few with you! So, here are a few you might want to consider following for ideas to include in your next CU campaign. And believe it or not, NONE of these are other CUs!

Read More

Share