Are you wondering how to help your financial institution better compete in the changing online banking landscape? Maybe you're concerned that the shift of consumers toward Fintech online-only banks might eventually drive your FI out of business? (If not, maybe you should be concerned.) Well here's a few tips for how to position your institution for Fintech [Olympic] success! 1. Training is Key In the regular Olympics it takes years of training for athletes to reach their peak performance level. But in today's consumer banking environment, most FIs don't have years to get their act together.
This Guest Blog was Originally Posted on CUInsight One of the ways an improved digital presence can help your financial institution is by positively impacting your Google search rankings and local listing results. And here’s five reasons those search results really do still matter, and a few pro tips to help improve those rankings! 1. Google Search is Key to Banking Account Decision Making According to Google’s Zero Moment of Truth study, search is a huge factor with consumers considering a new banking product or service. They asked the question: “Q2 When you were considering purchasing [PRODUCT], what sources of information did you seek out to help with your decision?” As you can see from the results, 61% of those surveyed used search in their buying process.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
During one of my favorite events of the year, INBOUND in Boston, I attended a session that inspired to me to write a blog about how to better connect Sales and Marketing in your Credit Unions. Melissa Miller, Marketing Team Operations Leader from HubSpot, presented on how to set up a Service Level Agreement to better connect your marketing leads with your sales/member service team. This tends to be a huge challenge we see many of our Credit Union clients facing.
As Inbound marketers, we use blogs, social media, emails, great content and SEO to attract, convert, close and delight new customers. Many traditional sales and marketing staff members are skeptical that Inbound marketing for credit unions is an effective way to retain and grow membership. But for our clients we've seen that those who incorporate these techniques are getting some great results with new member growth and cross selling new products and services to existing customers.
Long Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest challenges in any industry is trying to connect marketing, ads and online engagement with real results... with sales! We are constantly helping Credit Union clients do just this, in effect 'closing the loop' and demonstrating how good quality, strategic marketing campaigns can impact bottom line revenue. AERO's AVP of Marketing, Angie Avers, reviewed some loan growth statistics with us, and the results were definitely worth noting! This case study continues to prove why Credit Union digital marketing cannot be beat!