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Blog Feature

Credit Union Marketing | Marketing Tips

How to Use Content Marketing Services to Cross Sell to CU Members

By: Tara Moseley
May 19th, 2017

Content marketing services involve a marketing technique of creating and distributing valuabe, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profiltable customer action.  The key word here is "valuable" according to Forbes.  

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Credit Union Growth | Credit Union Marketing | Marketing & Sales Strategy | Credit Union News & Information

Measuring for Credit Union Growth in a Mobile-First World

By: Meredith Olmstead
May 18th, 2017

This is a live blog from the Financial Brand 2017-  My notes are adapted from Joe Meier's presentation on Rethinking Growth Metrics and Digital Marketing ROI in a Mobile-first World. 

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12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Marketing | Marketing Tips

What a Facebook Ads Digital Marketing Agency Taught Me

By: Ida LaBella
May 17th, 2017

What a Facebook Ads Digital Marketing Agency Taught Me Not too long ago I was offered an interesting opportunity, a 30-minute call with a Facebook ads guru from another digital marketing agency. We would look at ads I’ve created and get I would get feedback and suggestions for future campaigns. Well here is what I learned…  

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

5 Common Misconceptions About Social Media Marketing Companies

By: Meredith Olmstead
May 13th, 2017

Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization… Myth 1.  Social Media Marketing Companies only work with Social Media:

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips

5 Powerful Ways Your Credit Union Should Be Using LinkedIn to Grow

By: Meredith Olmstead
May 12th, 2017

This guest blog was originally published on CUInsight. Implement these four great tips for your Credit Union on LinkedIn today! 1. Help all Credit Union Employees Improve Their LinkedIn Profiles  Lots of professionals still think LinkedIn is still just being used for finding a job, so obviously they don’t want to encourage their employees to be there, because they worry they will leave and find work somewhere else. In my opinion this should NOT be a huge worry for Credit Unions. First off, most CUs are GREAT places to work. So encouraging your employees to put their best foot forward online is only an advantage to you. And here’s why… Many people in sales and marketing are quickly becoming very adept at prospecting with LinkedIn. The platform is a great way to reach out to small businesses and other local professionals. If you employees have strong profiles this helps your brand look even better!

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Social Media Marketing | Marketing Tips | Credit Union News & Information

Credit Union Member Service & Online Reviews Will Have a BIG Impact

By: Today's Credit Unions
May 9th, 2017

Customer Service: Most Are Willing to Praise, or Complain, Credit Union Member Service is No Different! A surprisingly large number of people (71%) say they are likely to contact a company with feedback after a good customer experience, according to the results of a survey from staffing firm OfficeTeam. The bad news: an even larger number (79%) would reach out after receiving bad service. Whether you are a business or a consumer, you’ve no doubt noticed that there are powerful ways for people to express their feelings about customer service online.

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