Maybe your credit union has been on Instagram now for a few months, or maybe even a year... and you're ready to have your first successful Instagram contest! But often CU staff don't know where to start. Well, we've taken care of the guess work for you, and have identified the top 3 Instagram contests that work well for credit unions. We've also included a list of MUST haves in any Instagram contest rules, so read on...
Case Study of FinancialEdge CU “Social Stairway was an absolute dream team to work with. Even though our Credit Union only did the 8 week program, I got so much out of it to continue what they helped us start. The incredible women that run this company are extremely knowledgeable and so thorough! Every step of the way is so well planned but also flexible if need be. I would definitely recommend them to anybody looking for a social media or content marketing overhaul.” - Alyssa S., Marketing Assistant, FinancialEdge Credit Union Dates of Service: September-November 2017
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
If your financial institution hasn’t implemented an inbound, content driven sales and/or marketing strategy, you’re not alone, but you are a little behind. No worries though, it’s the beginning of a New Year and there’s no better time to add an inbound strategy to your strategic initiatives. Inbound marketing (and sales), often referred to as ‘content marketing,’ consists of publishing content in the form of blog posts, e-books, templates, financial guides, infographics, video, and even podcasts so these content pieces are available in search results. Providing this content allows users the opportunity to engage with you, recognize that you’re available as a financial solutions provider, and generates “warm” leads for your sales team (read more about Content Marketing Services here).
Talent Shortages Forcing Employers to Change Hiring Tactics, According to Robert Half It is a great thing that unemployment is as low as it is (around 2% for college-educated workers), but there is a downside: employers are now facing a talent shortage of epic proportions. Staffing firm Robert Half recently surveyed CFOs, and found that many are having to get creative with their recruiting practices.
Some great New Year's Resolutions for your credit union members: The Pennsylvania Department of Banking and Securities is offering consumer tips for 2018, in the form of 10 resolutions you can keep: Take time to change or reset all your passwords. Changing your passwords will help prevent hackers from accessing your accounts to steal your financial and personal information.
Believe it or not, not all good marketing ideas for credit unions should come from other credit unions. Because Instagram is so new for CUs, I would venture to say that creating effective content ideas for this platform are even more challenging. At Social Stairway we follow MANY different IG accounts for inspiration… and we wanted to share a few with you! So, here are a few you might want to consider following for ideas to include in your next CU campaign. And believe it or not, NONE of these are other CUs!