3 Tips for Fixing Your Credit Union’s Blog
If you want to better monetize your Credit Union’s blog try these three easy tips:
1. Post Credit Union Blogs About Lots of Topics, Not Just Banking or Finance!
Think about the person you are trying to target and all of the topics they might be interested in reading about. It’s not all dollars and cents! Brain storm a list of goals and challenges that this person faces and then try to share content on some of these topics, in addition to the thought leadership on personal finance that you also will need to share.
2. Remember to Link to Other Internal Relevant Credit Union Blogs!
You should do this to encourage people to explore your content more fully and visit other pages on your website. Add links within the text of your blogs and consider adding a related posts plugin or widget, which would appear at the end of your blogs and suggest other content the reader might also find interesting. Here’s a good introduction on this kind of plugin for Wordpress blogs from WP Beginner.
3. Ask Your Readers and Followers What Content They Want to Read on Your Blog.
You can do this within the body of your blogs themselves by including a call-to-action to comment below. You might also want to ask for content suggestions on your social media platforms. Most Credit Unions also have extensive member email lists. Consider including a requested content poll in your next newsletter or member email to invite feedback and then find content that your members have requested and share this on your Credit Union's blog.
Hope you found these tips helpful. You might also enjoy our blog on Handling Customer Service on Social Media, which is also very useful for Credit Unions when planning their digital marketing strategy.
Contact Us today for more information on how we can help your Credit Union with digital marketing.
About Meredith Olmstead
Meredith Olmstead is the CEO and Founder of Social Stairway, LLC, which provides Digital Marketing & Sales services to Credit Unions and Affiliated Organizations. With experience working with financial institutions in markets of various sizes around the United States, and as an experienced Director of Online Marketing, she has helped design and implement numerous marketing and sales campaigns. Since 2013 Meredith has led the Social Stairway team, working exclusively with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts, as well as implementing full Inbound Marketing campaigns and providing Sales Enablement training and support. Meredith recommends a very clear and measureable strategy to all of her clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online sales and marketing investment.