This year we ran a 'Back to School' email nurture campaign for one of our clients. The main goal of this campaign was to get people to the credit union's website and promote all the great content the CU has to offer their subscribers and members. The results were out of this world! Take a look and see if there's some ideas you can implement for your own credit union marketing. Email 1 Subject: [3 Blogs] College, Credit Card Spending & Beyond Sent: Wednesday @ 5:41PM - 15.28% Open Rate This email was sent to their entire email list - over 20,000 people. Most of these contacts are current members, but some are contacts from eBook downloads or blog subscriptions. The open rate was a little low, but we were thrilled that 63% of the people who opened the email actually spent time reading the ENTIRE email. This almost never happens!
We've put together 10 quick tips to maximize results from digital marketing for Credit Unions! 1) Update Your Website: If it has been more than 5 or 6 years since your website has gone through a major update, this should be your first priory. Banks and Credit Unions will invest on average over a million dollars to build a new branch and consider it an asset. Yet, any money spent on their website is considered an expense. With branch traffic declining and mobile traffic on a rise Credit Unions should change this kind of thinking and consider their website a digital asset. And every asset needs maintenance!
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
In all industries, business owners are faced with the possibility of having a negative review or comment online about your products or services. Credit unions are certainly not immune to this possibility. For this reason, your credit union marketing plan must include a document that describes how to respond to negative comments online. Whenever we start working with a new CU, we have a checklist of items that we review and update on the institution's Facebook page. More often than not, we see that visitor posts and/or reviews are disabled and the reasoning behind this decision is (understandably) a fear of receiving a bad comment or review. But this is the exact reason every credit union SHOULD allow people to post and share, and here's why!
Marketing plays an essential role in any credit union strategic planning session. It's the marketing that gets your message to the masses, which in turn leads to growth. Do you have an innovative new product or service? If nobody hears about it, nobody will care. That's failure, and it's not an option. If you want your credit union to standout against the competition, make sure you incorporate these successful marketing techniques into your yearly credit union strategic plan.
Now that fewer and fewer people are visiting branches in person, credit unions are missing out on valuable touch points with members. Facebook is a great place to reach out to your community on a daily basis but it's not always easy to find ways to effectively engage your members and community on social media. Here are the seven most engaging credit union content posts we've shared on social media so far this year!
Credit Union Marketing Ideas You Can't Pass Up! Credit unions are especially attractive to the average consumer because they often provide a lower cost option for many of the same products offered by a traditional bank. But even if potential customers may realize that credit unions have more to offer than most banks, you still need to get them in the door. Here are 12 Credit Union Marketing Ideas that will help you get the visibility you need - right now! 1) Website Easter Eggs In video game terminology, an Easter egg is a hidden area in a video game. Discovering these Easter eggs is always incredibly fun and intriguing to players, so consider planting a few Easter eggs on your website. For example, you can place a small icon in a well-hidden spot. By clicking on the icon, site visitors could earn a special surprise bonus when opening a new account. Some CUs have also made these kinds of scavenger hunts on their Facebook pages or blogs. Be creative and have some fun themed prizes to encourage participation.