Two of our Social Stairway team recently attended Brewing Marketing Success and Sales. We had a great time; there were many amazing speakers and we learned some great tactical tips and strategy ideas. The first speaker was Bob Ruffolo, CEO of IMPACT Branding & Design. In his presentation Bob shared some critical elements to growth... we adapted his points to our niche, so here's four keys to Credit Union Growth!
Using Your Credit Union Email Lists to Create a Facebook Custom Audience Facebook Custom Audiences make it easy to reach people that have already interacted with your business. A Custom Audience can be made from a Credit Union email list, as long as your contacts have agreed to be contacted, or you can create a custom audience from people that have visited your website. Once your custom audience is created, you can narrow it down to a very specific group of people by making a Saved Audience. A Saved Audience will allow you to target your current customers and deliver them content that is tailored to their needs.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
As many of us know, the daily life of the average person has changed drastically in recent years. People are spending more time on their mobile devices and online than ever before. Sure, people still recieve and check their actual physical mailboxes, but can direct mail really compete in this new digital world? Here's why we recommend that for better Credit Union growth you should ditch direct mail and go 100% digital! #1 - It's Expensive In this boundless digital world, you no longer have to fight for physical space like you did with print advertising. The fact that space is unlimited means that the costs are low and Return on Investment (ROI) is high. Many studies show that Direct Mail is in fact still effective, but the major problem is the COST. And we all know that Credit Unions MUST watch their budgets very closely!
It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.
It's important for Credit Unions to seek out new and better ways to engage with members, especially now that fewer and fewer people are visiting branches in person. Facebook is a great place to reach out to your members on a daily basis and is a platform they are already using. These interactions help build relationships and trust with members, and to remain top of mind as they go about their daily lives, which is essential to better grow your CU's share of a member's wallet.
Credit unions have a unique position in the banking industry, offering a more personal, customer-focused experience than other institutions. When it comes to credit union marketing, your brand should embrace this characteristic and reflect it throughout your marketing tactics. Keep reading to discover seven credit union marketing mistakes and how to correct them. 1) Diverging from Your Strategy To make the most of your marketing dollars, begin with a strategic plan that helps you achieve your SMART sales and marketing goals. As you brainstorm and execute your strategy, avoid personal preferences that veer you off course and craft frequent, consistent messaging that drives your point home to customers.