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Ida LaBella

Ida is the Inbound Marketing Manager at Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. She has been with Social Stairway since 2014 assisting Credit Union staff with their social media platforms and campaigns. Ida has experience in the banking industry as well as digital marketing, communication and content development.

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Credit Union Growth | Credit Union Marketing | Marketing Tips

Want Better Credit Union Growth? Ditch Direct Mail and Go 100% Digital

By: Ida LaBella
August 10th, 2017

As many of us know, the daily life of the average person has changed drastically in recent years. People are spending more time on their mobile devices and online than ever before. Sure, people still recieve and check their actual physical mailboxes, but can direct mail really compete in this new digital world? Here's why we recommend that for better Credit Union growth you should ditch direct mail and go 100% digital! #1 - It's Expensive In this boundless digital world, you no longer have to fight for physical space like you did with print advertising. The fact that space is unlimited means that the costs are low and Return on Investment (ROI) is high.  Many studies show that Direct Mail is in fact still effective, but the major problem is the COST. And we all know that Credit Unions MUST watch their budgets very closely!

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Successful Contests & Campaigns

Top 5 Credit Union Marketing Ideas to Engage Your Members

By: Ida LaBella
July 25th, 2017

It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.

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12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing

Using Facebook Marketing to Reach and Engage Credit Union Members

By: Ida LaBella
June 16th, 2017

It's important for Credit Unions to seek out new and better ways to engage with members, especially now that fewer and fewer people are visiting branches in person.  Facebook is a great place to reach out to your members on a daily basis and is a platform they are already using. These interactions help build relationships and trust with members, and to remain top of mind as they go about their daily lives, which is essential to better grow your CU's share of a member's wallet.

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Marketing Tips | Credit Union News & Information

7 Major Credit Union Marketing Mistakes You’re Making Right Now

By: Ida LaBella
June 2nd, 2017

Credit unions have a unique position in the banking industry, offering a more personal, customer-focused experience than other institutions. When it comes to credit union marketing, your brand should embrace this characteristic and reflect it throughout your marketing tactics. Keep reading to discover seven credit union marketing mistakes and how to correct them. 1) Diverging from Your Strategy To make the most of your marketing dollars, begin with a strategic plan that helps you achieve your SMART sales and marketing goals. As you brainstorm and execute your strategy, avoid personal preferences that veer you off course and craft frequent, consistent messaging that drives your point home to customers.

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Social Media Marketing | Credit Union Marketing | Marketing Tips

What a Facebook Ads Digital Marketing Agency Taught Me

By: Ida LaBella
May 17th, 2017

What a Facebook Ads Digital Marketing Agency Taught Me Not too long ago I was offered an interesting opportunity, a 30-minute call with a Facebook ads guru from another digital marketing agency. We would look at ads I’ve created and I would get feedback and suggestions for future campaigns. Well here is what I learned…  

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Social Media Marketing | Credit Union Marketing | Marketing Tips

Get The Most Out of Your Credit Union Facebook Videos

By: Ida LaBella
March 18th, 2017

Publishing a native Facebook video is a great way to get organic reach and interaction with members and potential new members online. Native video means you upload your video file (.mp3 for example) directly to Facebook, rather than sharing a link from YouTube or another video hosting website. BUT, there is one problem, 85% of Facebook videos are played without sound!!  So, if your video does not already have captions, you may not be getting your message across at all! But Facebook makes it easy to add them, and this tip will help you get the most out of your credit union Facebook videos!

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