Here's the Latest on Credit Union Video Content: Is your Credit Union using native video on Facebook? Definition: 'native Facebook video' - a video file that is uploaded directly to Facebook rather than shared on Facebook with a linking url from another site like Vimeo or YouTube. According to one recent study of Facebook pages using videos, 96.4% of these videos were posted directly to Facebook as native videos rather than shared through another platform. AND the Facebook native videos have engagement rates MUCH higher than those shared from other platforms.
When your Credit Union or Financial Institution is in the market for some help in this new age of digital marketing, it's often a good idea to reach out to an agency for short term guidance or potentially long term implemention support. Whether you're looking for an extended agency partner or for help with some one-time projects, here's some great questions to consider when assessing a potential partnership with a digital marketing agency. 1. What's the process you use for working with a business to help with this type of project or service? The agency should be able to easily outline how they will interact with your staff and accomplish the goals of your engagement. This should also be clearly enumerated in any proposal or scope of service they provide. Some examples of elements that would likely need to be covered might include how many calls per month will take place, How the marketing strategy will be determined and shared, and which team members will be responsible for various deliverables.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
This is a live blog from the Financial Brand 2017- My notes are adapted from Joe Meier's presentation on Rethinking Growth Metrics and Digital Marketing ROI in a Mobile-first World.
Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization… Myth 1. Social Media Marketing Companies only work with Social Media:
This guest blog was originally published on CUInsight. Implement these four great tips for your Credit Union on LinkedIn today! 1. Help all Credit Union Employees Improve Their LinkedIn Profiles Lots of professionals still think LinkedIn is still just being used for finding a job, so obviously they don’t want to encourage their employees to be there, because they worry they will leave and find work somewhere else. In my opinion this should NOT be a huge worry for Credit Unions. First off, most CUs are GREAT places to work. So encouraging your employees to put their best foot forward online is only an advantage to you. And here’s why… Many people in sales and marketing are quickly becoming very adept at prospecting with LinkedIn. The platform is a great way to reach out to small businesses and other local professionals. If you employees have strong profiles this helps your brand look even better!
Pretty cool graphic from a blog on how often is best to post on various social media platforms, by SumAll App. We agree with most of these, although Pinterest isn't terribly useful for FIs. The KEY is to be consistent! Don't post for a few weeks and then forget it for a few weeks. Pre-schedule with a tool like Hootsuite and then stay on it! There's no set it and forget it on social media! If that's what you're looking for you're out of luck! :)