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Meredith Olmstead

Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.

Blog Feature

Credit Union Growth | Credit Union Marketing | Marketing & Sales Strategy

Why to Include Sales Enablement with Credit Union Strategic Planning

By: Meredith Olmstead
April 27th, 2017

This blog originally appeared as a guest blog on CUInsight. As we work with clients to build digital marketing campaigns centered around lead generation, it has become clear to us that many Credit Unions are also in need of support in handling these sales leads effectively. This is why we recommend that sales enablement should be included when planning for your CU’s future. First... What Exactly IS Sales Enablement?

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Social Media Marketing | Credit Union News & Information

The Top Three Biggest Mistakes We See In Credit Union Social Media

By: Meredith Olmstead
April 23rd, 2017

Here are the top three mistakes we see often in Credit Union social media: Mistake #1: Being Interruptive on the CU's Credit Union Social Media In case you're wondering, just broadcasting promos doesn’t work! Social media is about relationships – Just Like CUs vs. Banks!!) In 2016, 78 percent of U.S. Americans had a social network profile, representing a five percent growth compared to the previous year. So it's essential to be present on these platforms. But no one wants to be jarred out of their online experience. If you are posting on Facebook don't just share about your products and services. Be inspired by the platform and share content that is appropriate. I tell clients to focus on being either ENTERTAINING or USEFUL.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Successful Contests & Campaigns

How-To: Make Facebook Fans into New Credit Union Members

By: Meredith Olmstead
April 11th, 2017

Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing.  AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. We also suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union.  And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...

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Credit Union Growth | Credit Union Marketing | Marketing Tips | Credit Union News & Information

5 Reasons Why Direct Mail Is a Waste of Your Credit Union Marketing Budget

By: Meredith Olmstead
April 7th, 2017

Maximize Your Credit Union Marketing Budget by Ditching Snail Mail and Going Digital! Every business, from Nike to the smallest local mom and pop store has a finite amount of money to spend on advertising. But not all advertising is equal, and there are some forms of marketing that are more efficient than others. Direct mail is not a very efficient use of a credit union marketing budget, and here are the 5 main reasons why. Here are Five Reasons Direct Mail Is a Waste of a Credit Union Marketing Budget: Reason #1: Wasted Resources  -  Often when using direct mail marketing, there is a tempting rebate offered by the printer if the customer chooses to print a larger number of copies.  Coincidentally (or not), often if a business orders 1000 units to be printed, there is an added rebate if they order 2000. Or, if a business orders 5000, there is a rebate for ordering 7500 and an even greater rebate for ordering 10,000. The offer of a rebate is very tempting, but the truth is, most companies would be better off sticking with their original order number, even though they often don’t. What happens to those extra copies that were purchased thanks to a big rebate? They usually get put on a shelf or in a cabinet for a later date, and eventually they are wasted.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

Content Marketing Services are Key to Your CU's Success! [5 Reasons]

By: Meredith Olmstead
April 5th, 2017

CONTENT MARKETING - a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. From this definition you can likely see the value of content marketing, but the question remains... why is it important to your financial institution? Well, here are 5 reasons you might consider making content marketing services a priority for your credit union: 1. Gives People a Reason to Visit Your Credit Union Website (From Social Media or Other Linking Site) As you build and engage an audience on other networks and websites, it's important to keep your eye on the prize. You are building relationships with people on social media, but eventually you do need to drive them to your owned-media, and that's your website. You control all the content there and thus you can better convert traffic to new members. But users won't leave social networks for no reason, so content gives them the motivation they need to come see what you have to offer. Sharing a blog, e-book, or video is a great way to encourage people to leave social and head to your credit union website to learn more.

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Social Media Marketing | Credit Union Marketing

Useful Videos for Your Credit Union Marketing Ideas

By: Meredith Olmstead
April 3rd, 2017

Credit Union Marketing Ideas: Here are some great Credit Union vs. Bank Videos We Like

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