1. “What is Twitter anyway? Isn’t that some kind of teenager thing where people send inappropriate pictures to each other?” SS Response: “Hahahahahaha… well, no not exactly. Perhaps you’re thinking of Snapchat? ☺ Twitter users do tend to skew a bit younger than other social platforms, but it is actually a very useful network of people worldwide. It’s where users share real time text updates and can also include images, videos and links, and Twitter has amazing potential for connecting people in different interest areas, demographic groups and cities or even countries far and wide. We find that Twitter is most appropriate for clients if they will be able to share real time updates about events or experiences that are relevant to a target audience and/or want to develop a reputation for thought leadership in a field.”
As Credit Unions move their marketing and member service further into the 21st Century, one of the keys will be competing with online lenders. We work with clients daily on better reaching their target audiences with messages of the benefits of banking and borrowing through a credit union. Here's a few quick tips your credit union can implement immediately to better compete with online lenders: Tip #1: Share and Engage with People About Topics Related to Lending, But Don't Try to SELL First
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
So today I'm sharing my notes with you in this LIVE BLOG from an amazing annual event in Boston, put on by HubSpot -- Inbound 2017! These tips are adapted from the presentation by Carina Duffy, of Impact Branding & Design (HubSpot's Agency Partner of the Year 2017). Carina's session was titled "10 Things We've Learned From Doing Over a Hundred Website Throwdowns." Now when Impact does a 'Throwdown' it's basically just the equivalent of picking apart your website for the biggest problems or mistakes and giving your tips for improvement. We actually did one with them last year and found it very useful.
Social Media Image Sizes - The Ultimate Cheat Sheet Below we have a fantastic and up-to-date resource for you on every image size you'll need for posting to social media. Provided by We Are Top 10, this infographic provides a great page to bookmark and refer back to if you forget one of the image sizes for a social media post you're working on. This graphic also includes some of the character lengths for your CU's all-important profile information, where you should definitely be including searchable keywords as well as current or trending hashtags and member service contact information.
LinkedIn provides us with the opportunity for more targeted marketing to our business banking customers than anywhere else. This social network is meeting CEOs, CFOs, Managers, and decision makers where they are in a very real and connecting way. But how do we actually incorporate LinkedIn into our multi-channel marketing strategy to both generate leads and improve engagement? You have created your Credit Union's LinkedIn profile, so now it's time to learn how to how to use LinkedIn for marketing to meet your larger business growth goals and marketing objectives.
One question we’ve been getting A LOT lately is around an issue that our team here at Social Stairway didn’t initially have a good answer for, and that is how to ensure that a credit union website is ADA compliant. This concern has begun to gain even more traction, highlighted by the recent warning from CUNA Mutual Group. When we began researching the topic we found a wide variety of potential solutions and varying answers to how CUs were tackling the ADA compliance issue. We also asked a few clients about how they were dealing with this new compliance topic.