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Meredith Olmstead

Meredith Olmstead is the CEO and Founder of Social Stairway, LLC, which provides Digital Marketing & Sales services to Credit Unions and Affiliated Organizations. With experience working with financial institutions in markets of various sizes around the United States, and as an experienced Director of Online Marketing, she has helped design and implement numerous marketing and sales campaigns. Since 2013 Meredith has led the Social Stairway team, working exclusively with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts, as well as implementing full Inbound Marketing campaigns and providing Sales Enablement training and support. Meredith recommends a very clear and measureable strategy to all of her clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online sales and marketing investment.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Credit Union News & Information

How to Win in the Fintech Olympics [5 Competitive Tips]

By: Meredith Olmstead
February 14th, 2018

Are you wondering how to help your financial institution better compete in the changing online banking landscape? Maybe you're concerned that the shift of consumers toward Fintech online-only banks might eventually drive your FI out of business? (If not, maybe you should be concerned.) Well here's a few tips for how to position your institution for Fintech [Olympic] success! 1. Training is Key In the regular Olympics it takes years of training for athletes to reach their peak performance level. But in today's consumer banking environment, most FIs don't have years to get their act together. 

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Credit Union News & Information

Have Seen Your Google Search Rankings Lately? [5 Reasons They Matter]

By: Meredith Olmstead
February 12th, 2018

This Guest Blog was Originally Posted on CUInsight One of the ways an improved digital presence can help your financial institution is by positively impacting your Google search rankings and local listing results. And here’s five reasons those search results really do still matter, and a few pro tips to help improve those rankings! 1. Google Search is Key to Banking Account Decision Making According to Google’s Zero Moment of Truth study, search is a huge factor with consumers considering a new banking product or service. They asked the question: “Q2 When you were considering purchasing [PRODUCT], what sources of information did you seek out to help with your decision?” As you can see from the results, 61% of those surveyed used search in their buying process. 

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Credit Union Marketing | Marketing & Sales Strategy

Is Your Credit Union Having a Sales and Marketing Love Story?

By: Meredith Olmstead
February 4th, 2018

During one of my favorite events of the year, INBOUND in Boston, I attended a session that inspired to me to write a blog about how to better connect Sales and Marketing in your Credit Unions. Melissa Miller, Marketing Team Operations Leader from HubSpot, presented on how to set up a Service Level Agreement to better connect your marketing leads with your sales/member service team. This tends to be a huge challenge we see many of our Credit Union clients facing.

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Credit Union Marketing | Marketing Tips | Credit Union News & Information | Successful Contests & Campaigns

Credit Union Digital Marketing Helps Boost Loans by 93% [Case Study]

By: Meredith Olmstead
January 28th, 2018

Long Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest challenges in any industry is trying to connect marketing, ads and online engagement with real results... with sales! We are constantly helping Credit Union clients do just this, in effect 'closing the loop' and demonstrating how good quality, strategic marketing campaigns can impact bottom line revenue. AERO's AVP of Marketing, Angie Avers, reviewed some loan growth statistics with us, and the results were definitely worth noting! This case study continues to prove why Credit Union digital marketing cannot be beat!

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

How to Jump Start Your Social Media Marketing [Credit Union Case Study]

By: Meredith Olmstead
January 17th, 2018

Case Study of FinancialEdge CU “Social Stairway was an absolute dream team to work with. Even though our Credit Union only did the 8 week program, I got so much out of it to continue what they helped us start. The incredible women that run this company are extremely knowledgeable and so thorough! Every step of the way is so well planned but also flexible if need be. I would definitely recommend them to anybody looking for a social media or content marketing overhaul.”                                              - Alyssa S., Marketing Assistant, FinancialEdge Credit Union Dates of Service: September-November 2017

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips

7 Instagram Accounts You MUST Follow for Credit Union Marketing Ideas

By: Meredith Olmstead
December 21st, 2017

Believe it or not, not all good marketing ideas for credit unions should come from other credit unions. Because Instagram is so new for CUs, I would venture to say that creating effective content ideas for this platform are even more challenging. At Social Stairway we follow MANY different IG accounts for inspiration… and we wanted to share a few with you! So, here are a few you might want to consider following for ideas to include in your next CU campaign. And believe it or not, NONE of these are other CUs!

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