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Meredith Olmstead

Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.

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Social Media Marketing | Credit Union Marketing

Should Credit Unions Advertise on Social Media?

By: Meredith Olmstead
March 25th, 2017

Here's another great video blog we shot with the guys at ClickVue. Today we are discussing the question: Should Credit Unions Advertise on Social Media? To be honest, we won't even work with clients who WON'T spend some decent budget on social media, and here's why... in under 3 minutes! 

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Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Credit Union News & Information

How to Create Credit Union Marketing Goals that Convert! [5 Tips]

By: Meredith Olmstead
March 23rd, 2017

Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Marketing | Marketing Tips

5 Common Misconceptions About Social Media Marketing Companies

By: Meredith Olmstead
March 15th, 2017

This Guest Blog originally appeared on CUInsight: Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization…   Social Media Marketing Companies only work with Social Media:

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Social Media Marketing | Credit Union Marketing

5 Credit Union Social Media Staff Policies Your Boss Needs to Know

By: Meredith Olmstead
March 7th, 2017

Here's the 5 Things In a Good Credit Union Social Media Staff Policy That You MUST Include! Your Credit Union MUST have a full-proof Social Media Staff Policy in place, in order to avoid online disaster! Here’s the five main points you’ll need to consider when crafting your internal and external social media staff policies. 1. Define Your Audience: You’ll need policies that are for the public and then policies for employees. The purpose of the public policies should be to explain your mission for interacting online. Consider using wording like:

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Social Media Marketing

Handy Facebook Ads Image Dimensions Size Guide [Infographic]

By: Meredith Olmstead
March 1st, 2017

Not sure what size your images need to be to show up correctly on Facebook? Well they do keep changing these sizes for posts and ads, but now that the new page layout is rolling out to most people we wanted to share our latest handy creation... a one-stop Infographic for all your Facebook image size questions. This will definitely come in handy!

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Credit Union Growth | Marketing & Sales Strategy | Credit Union News & Information

Why Mobile is Essential to Your Credit Union Growth Strategy

By: Meredith Olmstead
February 21st, 2017

Are you wondering if your "non-responsive," "somewhat dated," but "still functions ok," website is really hurting your Credit Union growth strategy? Well the answer is a resounding... Y-E-S!!! Here are just a few recent stats that might help you see why the user's mobile experience is essential to the future of your Credit Union: 80% of Internet Users Own a Smartphone* 83% of Mobile Users Say That a Seamless Experience Across Devices is VERY Important* 57% of Users Say They Won't Recommend a Business With a Poorly Designed Mobile Site!** Apps Account for 89% of Mobile Media Time*

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