Here's another great video blog we shot with the guys at ClickVue. Today we are discussing the question: Should Credit Unions Advertise on Social Media? To be honest, we won't even work with clients who WON'T spend some decent budget on social media, and here's why... in under 3 minutes!
Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.
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This Guest Blog originally appeared on CUInsight: Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization… Social Media Marketing Companies only work with Social Media:
Here's the 5 Things In a Good Credit Union Social Media Staff Policy That You MUST Include! Your Credit Union MUST have a full-proof Social Media Staff Policy in place, in order to avoid online disaster! Here’s the five main points you’ll need to consider when crafting your internal and external social media staff policies. 1. Define Your Audience: You’ll need policies that are for the public and then policies for employees. The purpose of the public policies should be to explain your mission for interacting online. Consider using wording like:
Not sure what size your images need to be to show up correctly on Facebook? Well they do keep changing these sizes for posts and ads, but now that the new page layout is rolling out to most people we wanted to share our latest handy creation... a one-stop Infographic for all your Facebook image size questions. This will definitely come in handy!
Are you wondering if your "non-responsive," "somewhat dated," but "still functions ok," website is really hurting your Credit Union growth strategy? Well the answer is a resounding... Y-E-S!!! Here are just a few recent stats that might help you see why the user's mobile experience is essential to the future of your Credit Union: 80% of Internet Users Own a Smartphone* 83% of Mobile Users Say That a Seamless Experience Across Devices is VERY Important* 57% of Users Say They Won't Recommend a Business With a Poorly Designed Mobile Site!** Apps Account for 89% of Mobile Media Time*