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Meredith Olmstead

Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

How to Optimize Credit Union Video Content for Facebook

By: Meredith Olmstead
June 5th, 2017

Here's the Latest on Credit Union Video Content: Is your Credit Union using native video on Facebook? Definition: 'native Facebook video' - a video file that is uploaded directly to Facebook rather than shared on Facebook with a linking url from another site like Vimeo or YouTube. According to one recent study of Facebook pages using videos, 96.4% of these videos were posted directly to Facebook as native videos rather than shared through another platform. AND the Facebook native videos have engagement rates MUCH higher than those shared from other platforms.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips

How to Pick the Right Digital Marketing Agency [7 Questions]

By: Meredith Olmstead
June 1st, 2017

When your Credit Union or Financial Institution is in the market for some help in this new age of digital marketing, it's often a good idea to reach out to an agency for short term guidance or potentially long term implemention support. Whether you're looking for an extended agency partner or for help with some one-time projects, here's some great questions to consider when assessing a potential partnership with a digital marketing agency. 1.  What's the process you use for working with a business to help with this type of project or service? The agency should be able to easily outline how they will interact with your staff and accomplish the goals of your engagement. This should also be clearly enumerated in any proposal or scope of service they provide. Some examples of elements that would likely need to be covered might include how many calls per month will take place, How the marketing strategy will be determined and shared, and which team members will be responsible for various deliverables.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

Blog Feature

Credit Union Growth | Credit Union Marketing | Marketing & Sales Strategy | Credit Union News & Information

Measuring for Credit Union Growth in a Mobile-First World

By: Meredith Olmstead
May 18th, 2017

This is a live blog from the Financial Brand 2017-  My notes are adapted from Joe Meier's presentation on Rethinking Growth Metrics and Digital Marketing ROI in a Mobile-first World. 

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

5 Common Misconceptions About Social Media Marketing Companies

By: Meredith Olmstead
May 13th, 2017

Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization… Myth 1.  Social Media Marketing Companies only work with Social Media:

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips

5 Powerful Ways Your Credit Union Should Be Using LinkedIn to Grow

By: Meredith Olmstead
May 12th, 2017

This guest blog was originally published on CUInsight. Implement these four great tips for your Credit Union on LinkedIn today! 1. Help all Credit Union Employees Improve Their LinkedIn Profiles  Lots of professionals still think LinkedIn is still just being used for finding a job, so obviously they don’t want to encourage their employees to be there, because they worry they will leave and find work somewhere else. In my opinion this should NOT be a huge worry for Credit Unions. First off, most CUs are GREAT places to work. So encouraging your employees to put their best foot forward online is only an advantage to you. And here’s why… Many people in sales and marketing are quickly becoming very adept at prospecting with LinkedIn. The platform is a great way to reach out to small businesses and other local professionals. If you employees have strong profiles this helps your brand look even better!

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Blog Feature

Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

How Often Should You Be Posting on Social Media? [Infographic]

By: Meredith Olmstead
May 2nd, 2017

Pretty cool graphic from a blog on how often is best to post on various social media platforms, by SumAll App. We agree with most of these, although Pinterest isn't terribly useful for FIs. The KEY is to be consistent! Don't post for a few weeks and then forget it for a few weeks. Pre-schedule with a tool like Hootsuite and then stay on it! There's no set it and forget it on social media! If that's what you're looking for you're out of luck! :)

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