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Meredith Olmstead

Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

Where to Find Social Media Content for Credit Unions? Ask Your Members

By: Meredith Olmstead
December 13th, 2017

One question we get over and over is 'Where can I find good social media content for our credit union?' And the answer truly is more simple than you might think… JUST ASK YOUR MEMBERS!  Example #1: Ask Members Simple Questions on Instagram or Facebook About Favorite Local Businesses/Restaurants Recently we ran a simple comment to win contest for members around ‘get to know your customers’ day (which we changed to get to know your members day!). This is celebrated by businesses on the 3rd Thursday of each quarter, and we have found it’s a great excuse to learn more about your CU members. 

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Credit Union Growth | Credit Union Marketing | Marketing & Sales Strategy | Credit Union News & Information

Hey, Credit Union CEOs, Time to Put Your Money Where Your Mouth Is!!

By: Meredith Olmstead
December 8th, 2017

Ok, so now that I have your attention, we really need to talk about your priorities. It’s been a few years now that I’ve worked with only Credit Unions around marketing, and now sales, and I’m continually noticing one thing again, and again… There seems to be a desire from CEOs to shift the organization's approach to member and asset growth, but a lack of real commitment to make this change happen using digital assets. But let me explain... My agency doesn’t even sell website redesign services, so I’m not complaining here in hopes of lining my own pockets. But my point is this… your website should be:      - Your BEST sales person,      - Your branch that literally NEVER closes, and      - Your highest trafficked location, by a MILE!!

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12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Millennial Marketing

The BEST Facebook Pages for Credit Union Marketing Ideas [Top 10] 👍

By: Meredith Olmstead
December 1st, 2017

Disclaimer #1: These Facebook pages are NOT other financial institutions, as we often like to take inspiration from other industries and then use those ideas for the betterment of CUs.  Disclaimer #2: Some of the Facebook pages might have content you don't like, or perhaps find offensive. Truth be told, I have a foul mouth and what I think is a well-developed, if juvenile, sense of humor. So, proceed with caution! 😳 With that all in mind, in no particular order, here are the 10 best Facebook pages for content inspiration. Credit Union marketing ideas, here you go! On your mark, get set, go....

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

How a Digital Marketing Agency Creates Financial Buyer Personas

By: Meredith Olmstead
November 27th, 2017

First of all... what IS a Buyer Persona and why would your credit union or your digital marketing agency care about these anyway? Well, according to HubSpot "a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers."

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

6 Ways to Better Leverage Your Credit Union Branch Locations

By: Meredith Olmstead
November 15th, 2017

Over the last few years a lot has changed in the Credit Union world, but one thing has stayed fairly consistent… declining branch traffic. According to a recent article by the Financial Brand, “consumer visits to retail bank branches are set to drop 36% between 2017 and 2022!”

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Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

6 Tips From HubSpot: Make Your Credit Union Marketing Ideas a Success!

By: Meredith Olmstead
November 12th, 2017

Check Out Our Top Credit Union Marketing Ideas - Recent Take-A-Ways from HubSpot Fundamentals Training Last year we accompanied a new Credit Union client to a two day on-boarding training at HubSpot. This was a great opportunity for us to review our Inbound marketing skills while also coming up with a fantastic first digital marketing campaign for the CU. We wanted to share some of our notes with you all! Here are our the Top 5 Credit Union Marketing Ideas we wanted to share from our amazing two days at HubSpot: Tip #1: Create Buyer Personas for Each of Your Target Audiences These involve actually putting a fictional name, face and then real demographic data to the people you are targeting with your Credit Union's marketing. Consider their age, income and interests. You should brainstorm their hopes, fears and goals in life.

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