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Meredith Olmstead

Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.

Blog Feature

Social Media Marketing | Credit Union News & Information

Credit Unions: Why Social Media is a PERFECT Fit!

By: Meredith Olmstead
November 5th, 2017

Why Social Media is the PERFECT Fit for Every Credit Union Are you deciding whether to redirect marketing and business development dollars at your Credit Union for Social Media Marketing? Well, I’m here to tell you that as a life-long Credit Union member and Social Media Marketing expert, the two could not be more right for each other! And here’s why… 1. Credit Unions are All About Service to their Members and Social Media is Too! Social Media Marketing success comes with developing relationships, cultivating your fans and followers, and helping them with problems and challenges. Credit Unions are all about this TOO! It’s their entire mission really. So why not bring CUs and Social Media together?

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Social Media Marketing | Marketing Tips | Credit Union News & Information

Great Graphics for Why You Should Join a Credit Union!

By: Meredith Olmstead
November 3rd, 2017

INTRODUCTION: We LOVE it when our Credit Union clients use graphics to their full advantage. Want an easy solution for doing this well online? How about some of these awesome visual pieces of content from Today's Credit Unions! These guys know design, stellar content AND Credit Unions. They are the perfect source for all your Credit Union blog needs! Best Ways to Use Graphics: On Social Media, but only 20% text is allowed if you want to boost them on Facebook On Twitter, visuals jump out much better then just text In emails graphics can encourage readers to fully open an email once they see it in their preview screen or bar!

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12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Credit Union Marketing | Marketing Tips | Credit Union News & Information | ADA Compliance

Why Using Scanning Tools for ADA Compliance Isn’t a Great Idea

By: Meredith Olmstead
October 22nd, 2017

UPDATE: As of October 2017: we are just recently aware that a number of Credit Unions in the south have received demand letters regarding website non-compliance. These institutions are now scrambling to figure out the best ways to respond and fix any issues in a compressed timeframe. Please, do not treat this ADA compliance requirement as an issue to wait and see on... the time for action isn't next month or next quarter, the time is now! ---- Recently we began working with several credit union clients to find good solutions for fully assessing their CU website’s ADA compliance. One point we've learned is that the WCAG 2.0 AA will be the standard for Financial institutions to measure themselves against. But from there things get a bit murky!

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Credit Union Growth | Credit Union Marketing | Marketing & Sales Strategy | Credit Union News & Information

Growth & Technology - Two Credit Union CEOs Plan for the Future

By: Meredith Olmstead
October 20th, 2017

As we begin the Fall season many of your Credit Unions are also beginning the strategic planning season! So we reached out to several Credit Union CEOs we work with or we've worked with in the past and asked them about their plans for the future. Here's a couple of items that seem to be popular on their lists: #1 CU Leadership Priority for the Future: Technology is King According to Jim Garvey, CEO of St. Mary's CU, a $800+ million CU headquartered in Marlborough, MA, "our biggest priority is to migrate our operating core to a new platform which will allow us to offer our members a significant upgrade to their mobile banking experience."

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Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

All the Social Media Image Sizes You'll Ever Need [Infographic]

By: Meredith Olmstead
October 18th, 2017

Social Media Image Sizes - The Ultimate Cheat Sheet  Below we have a fantastic and up-to-date resource for you on every image size you'll need for posting to social media.  Provided by We Are Top 10, this infographic provides a great page to bookmark and refer back to if you forget one of the image sizes for a social media post you're working on.  This graphic also includes some of the character lengths for your CU's all-important profile information, where you should definitely be including searchable keywords as well as current or trending hashtags and member service contact information.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

Top 5 Funniest Most FAQs From Social Media Novices

By: Meredith Olmstead
October 13th, 2017

1. “What is Twitter anyway? Isn’t that some kind of teenager thing where people send inappropriate pictures to each other?” SS Response: “Hahahahahaha… well, no not exactly. Perhaps you’re thinking of Snapchat? ☺ Twitter users do tend to skew a bit younger than other social platforms, but it is actually a very useful network of people worldwide. It’s where users share real time text updates and can also include images, videos and links, and Twitter has amazing potential for connecting people in different interest areas, demographic groups and cities or even countries far and wide. We find that Twitter is most appropriate for clients if they will be able to share real time updates about events or experiences that are relevant to a target audience and/or want to develop a reputation for thought leadership in a field.”

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