<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=252792808246260&amp;ev=PageView&amp;noscript=1">

Meredith Olmstead

Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.

Blog Feature

Credit Union Marketing | Credit Union News & Information | ADA Compliance

Why Using Scanning Tools for ADA Compliance Isn’t a Great Idea

By: Meredith Olmstead
September 11th, 2017

Recently we began working with several credit union clients to find good solutions for fully assessing their CU website’s ADA compliance. One point we've learned is that the WCAG 2.0 AA will be the standard for Financial institutions to measure themselves against. But from there things get a bit murky! Through our research we came across a number of options for credit unions. There are paid and free scanning tools that claim to assess website ADA compliance, but we also found that often these types of tools miss important factors in determining if your site will meet compliance standards.  The U.S. Government clearly states that “No automated evaluation tool can tell you if your site is accessible, or even compliant. Manual testing is always necessary.” 

Read More

Share

Blog Feature

Credit Union Growth | Credit Union Marketing | Credit Union News & Information

[Top 10 List] The Best Credit Union Websites We've Seen All Year!

By: Meredith Olmstead
August 17th, 2017

This year we've been working with a number of credit union clients who are looking into redesigned their websites. So we have a pretty awesome running list of gorgeous, high functioning CU websites we've compiled as examples. Here's our Top 10 List of the Best Credit Union Websites we've seen so far this year! (Disclaimer: These sites are in no specific order, and ALL of these are fully mobile responsive, as this is a MUST for any website to be used as an example. We also tested all of these sites using the Google mobile performance tool, and included load times for each site. Mobile load times can vary widely based on cellular service provider, but this tool gives a good idea of the average load times when going to the site from a mobile device. The faster the load time the better, of course!) 1. Evolve Credit Union

Read More

Share

12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

Blog Feature

Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

6 Steps to Creating a Credit Union Marketing & Sales Extravaganza

By: Meredith Olmstead
August 5th, 2017

Originally written as a guest blog for CUInsight: Looking for a better way to plan for growing your Credit Union? Here’s 6 full-proof steps to ensure your next sales and marketing plan is a resounding success! 1. Start with the BIG Picture in Mind... As you design your quarterly or annual goals and objectives, make sure you circle back to your CU’s strategic plan. Then everything your marketing and sales teams do should be working together toward a unified BIG picture. So, for example, if one of your strategic objectives is to grow deposits by $100 million within three years, your teams need to focus on cross-selling deposit accounts to current members while also targeting new populations.

Read More

Share

Blog Feature

Credit Union Marketing | Marketing Tips | Credit Union News & Information

Why We are Fired Up About Credit Union Marketing & Sales!

By: Meredith Olmstead
July 31st, 2017

We are Fired Up About Credit Union Marketing! There's a variety of topics that get me fired up pretty quickly, and thankfully I get to actually work with two of these subjects every single day! So here's what I believe about Credit Unions and Inbound Marketing, and why our staff at Social Stairway focus so strongly on both... First, I believe that there is a better place for people's money... and that place is in a Credit Union. Secondly, I believe that there is also a better way to get THIS message to the right people at the right time... and THAT better way is through Inbound Marketing & Sales. So let me break this down for you a bit more.

Read More

Share

Blog Feature

Social Media Marketing | Credit Union Marketing | Credit Union News & Information

6 Steps to Creating a Perfect Credit Union Social Media Response Plan

By: Meredith Olmstead
June 26th, 2017

We all want to put our best foot forward, even online! So, every business needs an online response plan, and in the case of Credit Unions the NCUA requires one. So here are the basics on how to get it done correctly and efficiently. Step 1: Assess the Competition The easiest way to get a sense for what kinds of interactions you need to be ready to handle is to take a look at your competition. What are fans/followers posting on their social media and how are they responding? This will give you a sense for what issues you might run into. Look at regional and national banks and other Credit Unions that are known for good member service.  

Read More

Share

Blog Feature

Social Media Marketing | Credit Union News & Information

How Often Should You Post on Credit Union Social Media?

By: Meredith Olmstead
June 23rd, 2017

How often should you post content on your Credit Union social media is a common question we get from clients. Here's a quick video blog answer in under 2 minutes! This is part of a new video blog we are doing with the guys at ClickVue. They have amazing economical video content for Credit Unions and banks, check them out today!

Read More

Share