Recently we began working with several credit union clients to find good solutions for fully assessing their CU website’s ADA compliance. One point we've learned is that the WCAG 2.0 AA will be the standard for Financial institutions to measure themselves against. But from there things get a bit murky! Through our research we came across a number of options for credit unions. There are paid and free scanning tools that claim to assess website ADA compliance, but we also found that often these types of tools miss important factors in determining if your site will meet compliance standards. The U.S. Government clearly states that “No automated evaluation tool can tell you if your site is accessible, or even compliant. Manual testing is always necessary.”
This year we've been working with a number of credit union clients who are looking into redesigned their websites. So we have a pretty awesome running list of gorgeous, high functioning CU websites we've compiled as examples. Here's our Top 10 List of the Best Credit Union Websites we've seen so far this year! (Disclaimer: These sites are in no specific order, and ALL of these are fully mobile responsive, as this is a MUST for any website to be used as an example. We also tested all of these sites using the Google mobile performance tool, and included load times for each site. Mobile load times can vary widely based on cellular service provider, but this tool gives a good idea of the average load times when going to the site from a mobile device. The faster the load time the better, of course!) 1. Evolve Credit Union
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Originally written as a guest blog for CUInsight: Looking for a better way to plan for growing your Credit Union? Here’s 6 full-proof steps to ensure your next sales and marketing plan is a resounding success! 1. Start with the BIG Picture in Mind... As you design your quarterly or annual goals and objectives, make sure you circle back to your CU’s strategic plan. Then everything your marketing and sales teams do should be working together toward a unified BIG picture. So, for example, if one of your strategic objectives is to grow deposits by $100 million within three years, your teams need to focus on cross-selling deposit accounts to current members while also targeting new populations.
We are Fired Up About Credit Union Marketing! There's a variety of topics that get me fired up pretty quickly, and thankfully I get to actually work with two of these subjects every single day! So here's what I believe about Credit Unions and Inbound Marketing, and why our staff at Social Stairway focus so strongly on both... First, I believe that there is a better place for people's money... and that place is in a Credit Union. Secondly, I believe that there is also a better way to get THIS message to the right people at the right time... and THAT better way is through Inbound Marketing & Sales. So let me break this down for you a bit more.
We all want to put our best foot forward, even online! So, every business needs an online response plan, and in the case of Credit Unions the NCUA requires one. So here are the basics on how to get it done correctly and efficiently. Step 1: Assess the Competition The easiest way to get a sense for what kinds of interactions you need to be ready to handle is to take a look at your competition. What are fans/followers posting on their social media and how are they responding? This will give you a sense for what issues you might run into. Look at regional and national banks and other Credit Unions that are known for good member service.
How often should you post content on your Credit Union social media is a common question we get from clients. Here's a quick video blog answer in under 2 minutes! This is part of a new video blog we are doing with the guys at ClickVue. They have amazing economical video content for Credit Unions and banks, check them out today!