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Tara Moseley

Tara Moseley is a Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. Tara has a strong background in Project/Program Management and Technical Consulting. She has implemented large-scale projects across various industries and is also an experienced photographer, which helps tremendously when working with clients on their visual Social Media needs. As a Marketing Consultant, Tara has worked with Credit Union staff to develop and curate content. She also specializes in Instagram.

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Social Media Marketing | Marketing Tips | Credit Union News & Information

Tools to Create Original Credit Union Marketing Content

By: Tara Moseley
May 5th, 2017

Are you creating your own content today? Did you know that you could create really amazing original content using free online tools? We have recently been creating content for our credit union marketing clients with www.canva.com. Making Graphic Design as easy as pie Canva is a great an online tool that allows anyone to become a developer and create their own designs using Canva’s templates. 

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Social Media Marketing | Marketing & Sales Strategy | Credit Union News & Information

Credit Union Social Media: Avoid These 5 Mistakes on Instagram

By: Tara Moseley
April 24th, 2017

How Your Credit Union Can Avoid the Top 5 Mistakes on Instagram Is your CU on Instagram?  If not, maybe it should be.  After all, Instagram is one of the fastest growing social media platforms today.  The audience on Instagram skews much younger than Facebook, most being between the ages of 18-29, which makes it an excellent platform for your CU to reach younger potential new members.  However, if you’re going to use this new social media platform, it’s important that you avoid the most common mistakes. Here’s a list of the top 5 mistakes we see regularly on Instagram: 1. Profile is Incomplete When creating an account on Instagram, you have up to 150 characters to use to describe your Credit Union.  Make sure your description is complete and straightforward.  Also, make sure your website is listed, since it is click-able directly from your profile. We also recommend that you change the link in your profile when you share relevant content from your website, as this is the ONLY hyperlink on the platform that so it’s the best way to send people to your CU website. Refer to these links in the relevant posts with comments like “link to blog in profile above.”

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

Blog Feature

Credit Union Marketing | Marketing Tips

6 Credit Union Marketing Tricks That Work Every Time

By: Tara Moseley
April 20th, 2017

If you are managing the social marketing content at your credit union then you’ll want to read these 6 credit union marketing tricks that work every time. As a content marketing agency for credit unions, we know first hand what tricks work every time.

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information

Is Your Credit Union Social Media Policy Fool Proof? - Take this Quiz

By: Tara Moseley
March 24th, 2017

Don't Miss Anything Major in Your Credit Union Social Media Policy - Take This Short Quiz Now! You probably already know that your Credit Union Social Media Policy needs to be good, even great - but the reality is that in today's social media obsessed world, your social media policy needs to be positively foolproof. To determine whether your credit union is really ready to deal with clients (and with the world) via social media, take the following quiz.  #1: Are Employee Roles Clearly Defined For All Social Media Usage? 

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Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Credit Union News & Information

How Your Credit Union Marketing Team Can Create Videos Using Adobe Spark

By: Tara Moseley
March 3rd, 2017

Video, video, video.  That's all we seem to talk about these days when creating new marketing ideas for our clients.  You may of heard that 2017 is the year of video marketing.  It's true.  In fact, when marketers included a video in an email, the click-through rate increased by 200-300%!    For our agency, we needed to find an editor to create custom videos for ourselves and our clients that had a quick learning curve, but was also robust enough to create a professional looking final product.  That's when we discovered Adobe Spark. And did we mention that it's FREE to use?  That's right...Adobe Spark is free to use, well for the time being anyway.  For your next credit union marketing promotion, why not create a video for it using Adobe Spark? 

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Social Media Marketing | Marketing Tips

Is Your Social Media Visual Content Good Enough?

By: Tara Moseley
January 10th, 2017

This is a question you should ask yourself about the memes you're sharing on social media today.  Does your visual content affect your audience with emotion, laughter, thought, or inspiration?  If not, then your visual content is likely not good enough to engage your audience and get them excited about your brand.

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