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Tara Moseley

Tara Moseley is a Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. Tara has a strong background in Project/Program Management and Technical Consulting. She has implemented large-scale projects across various industries and is also an experienced photographer, which helps tremendously when working with clients on their visual Social Media needs. As a Marketing Consultant, Tara has worked with Credit Union staff to develop and curate content. She also specializes in Instagram.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Millennial Marketing

Instagram Strategies that Really Work for Credit Unions

By: Tara Moseley
June 22nd, 2017

I recently attended The Financial Brand Forum in Las Vegas, Nevada.  The Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics...one session in particular is top of mind for this blog.   On day 2 of the Forum, I attended a breakout session about one of the nations largest Banks ($125 Billion in assets) that grew their revenue using social media.  I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success.  One thing that was shocking to me about her presentation, was when she said her Bank wasn't on Instagram.  When an audience member asked why, the Director of Social Media responded with "our Bank likes to take their time when deciding which social media platforms we should be on, and I'm not so sure where Instagram is going to go."  I can understand her response, but I respectfully disagree with her...and here's why:

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Credit Union Marketing | Marketing Tips

How to Use Content Marketing Services to Cross Sell to CU Members

By: Tara Moseley
May 19th, 2017

Content marketing services involve a marketing technique of creating and distributing valuabe, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profiltable customer action.  The key word here is "valuable" according to Forbes.  

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Marketing Tips | Credit Union News & Information

Tools to Create Original Credit Union Marketing Content

By: Tara Moseley
May 5th, 2017

Are you creating your own content today? Did you know that you could create really amazing original content using free online tools? We have recently been creating content for our credit union marketing clients with www.canva.com. Making Graphic Design as easy as pie Canva is a great an online tool that allows anyone to become a developer and create their own designs using Canva’s templates. 

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Social Media Marketing | Marketing & Sales Strategy | Credit Union News & Information

Credit Union Social Media: Avoid These 5 Mistakes on Instagram

By: Tara Moseley
April 24th, 2017

How Your Credit Union Can Avoid the Top 5 Mistakes on Instagram Is your CU on Instagram?  If not, maybe it should be.  After all, Instagram is one of the fastest growing social media platforms today.  The audience on Instagram skews much younger than Facebook, most being between the ages of 18-29, which makes it an excellent platform for your CU to reach younger potential new members.  However, if you’re going to use this new social media platform, it’s important that you avoid the most common mistakes. Here’s a list of the top 5 mistakes we see regularly on Instagram: 1. Profile is Incomplete When creating an account on Instagram, you have up to 150 characters to use to describe your Credit Union.  Make sure your description is complete and straightforward.  Also, make sure your website is listed, since it is click-able directly from your profile. We also recommend that you change the link in your profile when you share relevant content from your website, as this is the ONLY hyperlink on the platform that so it’s the best way to send people to your CU website. Refer to these links in the relevant posts with comments like “link to blog in profile above.”

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Credit Union Marketing | Marketing Tips

6 Credit Union Marketing Tricks That Work Every Time

By: Tara Moseley
April 20th, 2017

If you are managing the social marketing content at your credit union then you’ll want to read these 6 credit union marketing tricks that work every time. As a content marketing agency for credit unions, we know first hand what tricks work every time.

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information

Is Your Credit Union Social Media Policy Fool Proof? - Take this Quiz

By: Tara Moseley
March 24th, 2017

Don't Miss Anything Major in Your Credit Union Social Media Policy - Take This Short Quiz Now! You probably already know that your Credit Union Social Media Policy needs to be good, even great - but the reality is that in today's social media obsessed world, your social media policy needs to be positively foolproof. To determine whether your credit union is really ready to deal with clients (and with the world) via social media, take the following quiz.  #1: Are Employee Roles Clearly Defined For All Social Media Usage? 

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