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Today's Credit Unions

Today’s Credit Union is a team of marketing and editorial specialists with deep credit union experience. TCU was created to address the challenge Credit Unions have in making social media marketing really work for them each day. They take no advertising, and have no agenda outside the CU movement. TCU’s only business is serving Credit Unions and their members.

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Credit Union News & Information

Is Debt Winning Over Savings with Your Credit Union's Members?

By: Today's Credit Unions
March 12th, 2017

In the Battle between Debt & Savings, Debt is Winning Americans need to save more and borrow less. Lately, though, the credit card has been winning in the eternal battle between debt and savings, a new study from Bankrate finds. Bankrate found that 52% of Americans report they have more money in emergency savings accounts than they do in credit card debt. This is unchanged from 2016.  However, the percentage of Americans with more credit card debt than emergency savings has grown from 22% to 24% over the past year. Furthermore, about 1-in-6 Americans (17%) state they have no credit card debt, but no emergency savings either. 

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Credit Union Growth | Credit Union News & Information

Credit Union Proponents Unite to Fight Bank Challenges to Tax Status

By: Today's Credit Unions
January 30th, 2017

Credit union proponents are being asked to fight efforts by the Big Bank Lobby (aka The American Bankers Association) to strip CUs of their tax-privileged status, among other things.

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12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Credit Union News & Information

Will Your Credit Union Be a Family-Friendly Company in 2017?

By: Today's Credit Unions
January 18th, 2017

Will 2017 Be The Year of the Family-Friendly Company at Your Credit Union?   Workers are clamoring for a more family-friendly workplace, and employers have really started to respond, a new report from staffing firm OfficeTeam finds. How will your credit union fare?   OfficeTeam surveyed human resources (HR) managers recently, and found that nearly half (49%) of employers are taking baby steps toward becoming more family-friendly. But, what does it mean to be a family friendly workplace?

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Credit Union Growth | Credit Union News & Information

Credit Union Best Practice: Make Sure Your Members Keep Their Information Safe

By: Today's Credit Unions
January 2nd, 2017

Credit Union Best Practice: The Biggest Threat to Data Security, Is The Consumer We’ve heard a lot of talk recently about data breaches and high-tech hacking. Whether we’re talking credit card numbers at a store or the files on a political party’s hard drive, it seems that no data is secure these days, and thieves are running wild.

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Credit Union News & Information

Credit Unions VS Banks: Big Banks Sue Credit Unions

By: Today's Credit Unions
December 14th, 2016

Credit Unions VS Banks: Credit Unions VS Banks: Big Banks Sue Credit Unions to Prevent Broadening of CU Membership Rules

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Social Media Marketing | Marketing & Sales Strategy

For Credit Unions Social Media Commerce Should be a New Focus

By: Today's Credit Unions
December 5th, 2016

Social Media Commerce Means Big Spending Buying products and services through social media channels is becoming more popular for American consumers, according to a new study. Harris surveyed 2,016 adults on behalf of marketing firm DigitasLBi. The point of the exercise was to gauge how consumers are responding to growing e-commerce capabilities of social brands like Twitter and Facebook.

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