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Today's Credit Unions

Today’s Credit Union is a team of marketing and editorial specialists with deep credit union experience. TCU was created to address the challenge Credit Unions have in making social media marketing really work for them each day. They take no advertising, and have no agenda outside the CU movement. TCU’s only business is serving Credit Unions and their members.

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Credit Union Growth | Marketing & Sales Strategy | Credit Union News & Information

Are Credit Union Managers to Blame When Institutions Fail to Innovate?

By: Today's Credit Unions
October 23rd, 2017

You tell us... Are Managers to Blame When Companies Fail to Innovate? The buck really does stop at the top. Specifically, when the company makes fewer bucks because it isn’t keeping up with the competition, its managers may be the cause.  That’s what some new research from staffing firm Robert Half suggests. Robert Half interviewed Chief Financial Officers, who cited too much bureaucracy (30 percent) and being bogged down by daily tasks and putting out fires (27 percent) as the biggest barriers to innovation. 

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Marketing Tips | Credit Union News & Information

Cybersecurity - Is Your Credit Union Ready? [5 Easy Steps]

By: Today's Credit Unions
October 17th, 2017

Cybersecurity in the Workplace Is Everyone's Business October is National Cyber Security Awareness Month, and we all have to do our part. So says The National Cyber Security Alliance, a nonprofit public-private partnership. Consider the recent increase in cybercrime hitting U.S. businesses. It’s gotten so bad that credit bureau Equifax recently “lost” information including Social Security numbers on 143 million consumers!! Think about that for a minute: a company whose main job is to safeguard data... got hacked. Imagine how vulnerable other types of businesses are.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Millennial Marketing

Does Your Credit Union Know What Makes Millennials Different?

By: Today's Credit Unions
October 12th, 2017

A 70 million-strong generation is fast replacing the Baby Boomers as the focus of everyone from marketers to real estate firms to politicians. Yes, we’re talking about the Millennials. Millennials haven’t replaced Boomers as a focus of politics – but only for the simple reason that Boomers still vote in bigger numbers. This will change.

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information

The Social Media Etiquette of 'Friending' Coworkers

By: Today's Credit Unions
September 19th, 2017

Do you ‘friend’ your co-workers? Many do, but the pros at OfficeTeam want you to keep a few things in mind. "While the lines between our personal and professional lives continue to blur, not everyone's comfortable connecting with colleagues on digital channels," said Brandi Britton, a district president for OfficeTeam. "Before friending or following someone, check if that individual has other coworkers in their networks. When in doubt, let fellow employees make the first move online."

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Credit Union News & Information

Are Bank Branches Becoming Obsolete?

By: Today's Credit Unions
July 28th, 2017

Bank Branches: Not Quite Obsolete Yet, But Getting There Have you visited a bank or credit union branch in the past six months? If your answer is “no,” you’re in good company: Bankrate reports that nearly four in ten Americans could say the same thing. In fact, the percentage of Americans who say they haven’t visited a branch in the previous six months is up 34% from 2014.

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Millennial Marketing

Do Their Spending Habits Influence Your Millennial Marketing?

By: Today's Credit Unions
July 11th, 2017

Maybe some of this recent spending information should impact how your credit union staff are developming millennial marketing campaings. Perhaps your CU could help these young people avoid overspending or at least moderate their habits! Spendthrifty Millennials - Millennials lived through the Great Recession, but now they’re developing some spendy habits, according to some new data from Bankrate. Maybe it’s a form of delayed gratification? Bankrate found that millennials are falling victim to common financial vices, such as spending money in coffee shops, racking up bar tabs or frequently dining out.

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