I was asked if there is a magic mix for what kind of content you should use on your Credit Union Social Media... here's my answer in our recent video blog, it's just over 2 minutes flat!! :)
In short... stick to the 80/20 rule with credit union social media content, where 80% of your content is either useful or entertaining to your target or fans/followers, and only 20% promotes your business services. This tip is easy to follow and will guarantee that you won't hard sell on social media.
We are going to continue to deliver these short but sweet video blogs with the help of the guys at ClickVue. They create economical video content for Credit Unions to use on their websites to sell products and on social media to drive great value and engagement.
Meredith Olmstead is the CEO and Founder of Social Stairway, LLC, which provides Digital Marketing & Sales services to Credit Unions and Affiliated Organizations. With experience working with financial institutions in markets of various sizes around the United States, and as an experienced Director of Online Marketing, she has helped design and implement numerous marketing and sales campaigns.
Since 2013 Meredith has led the Social Stairway team, working exclusively with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts, as well as implementing full Inbound Marketing campaigns and providing Sales Enablement training and support. Meredith recommends a very clear and measureable strategy to all of her clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online sales and marketing investment.