I was asked if there is a magic mix for what kind of content you should use on your Credit Union Social Media... here's my answer in our recent video blog, it's just over 2 minutes flat!! :)
In short... stick to the 80/20 rule with credit union social media content, where 80% of your content is either useful or entertaining to your target or fans/followers, and only 20% promotes your business services. This tip is easy to follow and will guarantee that you won't hard sell on social media.
We are going to continue to deliver these short but sweet video blogs with the help of the guys at ClickVue. They create economical video content for Credit Unions to use on their websites to sell products and on social media to drive great value and engagement.
Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.