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By: Meredith Olmstead

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March 10th, 2016

How to Optimize Credit Union Video Content for Facebook

Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

Credit Union Video Content - Gone Viral Image

Here's the Latest on Credit Union Video Content: Is your Credit Union using native video on Facebook?

Definition: 'native Facebook video' - a video file that is uploaded directly to Facebook rather than shared on Facebook with a linking url from another site like Vimeo or YouTube.


According to one recent study of Facebook pages using videos, 96.4% of these videos were posted directly to Facebook as native videos rather than shared through another platform. AND the Facebook native videos have engagement rates MUCH higher than those shared from other platforms.

With the Facebook video uploader you can set custom starting thumbnails, include keywords and titles and even narrow the audience for your videos. The funtionality is fantastic!credit union video content image

What this means for your Credit Union videos is that they need to be licensed by your CU so that you can upload them directly to Facebook, rather than sharing videos from outside sources you might find on YouTube. And we have just the solution for you!

With video subscriptions starting as low as $150 per month ClickVue videos cannot be beat! They will customize them for an additional fee and have great regular original content that we highly recommend.

We also help clients use these videos for blogs, landing pages and email campaigns. The options for re-purposing this type content are numerous! Check out these examples below or contact us or ClickVue for more information!




12 Steps to Grow Your Credit Union

About Meredith Olmstead

Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.

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