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Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

10 Ways to Maximize Results from Digital Marketing For Credit Unions

By: Ida Burr
November 30th, 2017

We've put together 10 quick tips to maximize results from digital marketing for Credit Unions! 1) Update Your Website: If it has been more than 5 or 6 years since your website has gone through a major update, this should be your first priory. Banks and Credit Unions will invest on average over a million dollars to build a new branch and consider it an asset. Yet, any money spent on their website is considered an expense. With branch traffic declining and mobile traffic on a rise Credit Unions should change this kind of thinking and consider their website a digital asset. And every asset needs maintenance!

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Credit Union Marketing | Credit Union News & Information

Scams on the Rise - Make Sure Credit Union Members are Ready!

By: Today's Credit Unions
November 28th, 2017

Robocalls Are On The Rise, Along with the Scams they Bring - Are Your Credit Union Members Informed? Scams are rising as consumer are hit by nearly 2.5 billion robocalls nationwide, according to anti-robocall telecommunication services provider YouMail. YouMail said that an estimated 2.49 billion robocalls were placed to U.S. consumers last month, marking a 4.1% increase since September.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

How a Digital Marketing Agency Creates Financial Buyer Personas

By: Meredith Olmstead
November 27th, 2017

First of all... what IS a Buyer Persona and why would your credit union or your digital marketing agency care about these anyway? Well, according to HubSpot "a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers."

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information | Successful Contests & Campaigns

5 Things Your Competitors Can Teach You About Credit Union Marketing Ideas

By: Tara Moseley
November 17th, 2017

Have you thought about boosting your Credit Union's online presence? If you’re not sure where to start, take a look at what your competitors are doing. You’ll likely find that some Credit Unions and Banks are offering really great marketing content to their members, and some others are not really making the grade. In this blog, we’ve put together a list of our Top 5 MOST Effective Marketing Ideas for Credit Unions.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

6 Ways to Better Leverage Your Credit Union Branch Locations

By: Meredith Olmstead
November 15th, 2017

Over the last few years a lot has changed in the Credit Union world, but one thing has stayed fairly consistent… declining branch traffic. According to a recent article by the Financial Brand, “consumer visits to retail bank branches are set to drop 36% between 2017 and 2022!”

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Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

6 Tips From HubSpot: Make Your Credit Union Marketing Ideas a Success!

By: Meredith Olmstead
November 12th, 2017

Check Out Our Top Credit Union Marketing Ideas - Recent Take-A-Ways from HubSpot Fundamentals Training Last year we accompanied a new Credit Union client to a two day on-boarding training at HubSpot. This was a great opportunity for us to review our Inbound marketing skills while also coming up with a fantastic first digital marketing campaign for the CU. We wanted to share some of our notes with you all! Here are our the Top 5 Credit Union Marketing Ideas we wanted to share from our amazing two days at HubSpot: Tip #1: Create Buyer Personas for Each of Your Target Audiences These involve actually putting a fictional name, face and then real demographic data to the people you are targeting with your Credit Union's marketing. Consider their age, income and interests. You should brainstorm their hopes, fears and goals in life.

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