Here's another great video blog we shot with the guys at ClickVue. Today we are discussing the question: Should Credit Unions Advertise on Social Media? To be honest, we won't even work with clients who WON'T spend some decent budget on social media, and here's why... in under 3 minutes!
Should Credit Unions advertise on Social Media? The answer is a resounding YES!
Top Reasons Why: - Social Networks are all pay to play platforms, where content won't get any impressions without advertising support.
- The targeting is incredible, you can reach members, and users based on all kinds of demographics and specific interests.
- You can also target by income, hosehold makeup, home value, buying habits, and many, many other useful insights.
- Optimization and proving ROI has never been easiser than with Social and digital ads.
Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.