[Top 10] Best Places to Find Social Media Content for Credit Unions
Coming up with creative and engaging content can at times feel daunting. We are constantly revamping our content for clients by scouring the web, especially Instagram feeds, for new ideas and inspiration. Here are the top 10 best places to find social media content for credit unions.
#1 National Holidays
You may already be sharing these national holidays, but if not, this is an excellent source to find unique days to celebrate with your member community. The calendar allows you to plan in advance for post ideas, and possibly organize a contest for your members around a particular national holiday (i.e. National Chocolate Chip Cookie Day) and award 3 winners with $10 gift certificates to your favorite local bakery.
As we've mentioned in earlier blogs, if you're not on Instagram yet, you should be! This creative and engaging platform has doubled its user base to 700 million monthly actives in just two years!! Instagram always offers content inspiration for us to use with our clients. We found these examples from Chase who subtly advertise their Visa card in the background of some delicious looking food.
From fashion to vacation destinations to cooking, Pinterest has it all. We use Pinterest as a visual library for our posts. Do some of your members love fitness? How about posting a 10 minute workout found on Pinterest? Do some of your members love to cook? How about posting a tasty recipe to try? Creative ideas are endless on Pinterest...just don't let it be a time suck for you while at work...haha!
Wisebread is a website for personal finance and frugal living forums. We find great articles there to share with our clients members. Everyday money tips and healthy living tips for people of all ages.
You are likely already familiar with CUInsight, but if not, it is an excellent resource for credit unions. They say it best on their website: "The place a credit union employee can find the best information available from all sources." Their content is for CU employees, as well as, CU members. You'll want to bookmark their site...excellent information worth sharing with your members.
Is your member population avid readers? If yes, then you'll want to bookmark Goodreads. This site is a literary dream! You can search and browse their books, "best books of <year>" lists, quizzes, trivia, and quotes to share.
ClickVue is a video service for financial institutions. They offer ready-to-go videos, as well as, customized videos for your credit union to use. Ourselves and our clients have found great success with their services:
- Mobile and Responsive Design Compatible. The videos detect the type of device being used, and deliver compatible content.
- Customization with YOUR features, colors, logos and links.
- Traffic Reporting showing hits and clicks to enroll. (Typically 30% of viewers click to enroll)
- Ready-Made Banner Ads to help drive traffic to your videos.
#8 Your Members
We have found some of the best content from our clients members! Photo contests provide ample content for you to share in the future after the contest is over. One of our client's did a photo contest around members summer vacations, and received over 200 entries! These photos are now being used to engage with members by posting a photo from a member and asking a related question "One of our member's loved visiting ______ last summer. Where is your favorite vacation destination? ".
Forbes is known as a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle. They do share interesting articles from all over the world. From time to time we share some of their inspiring articles with our clients members.
#10 Sunset Magazine
If you're like me, your day instantly improves when the latest Sunset Magazine arrives in your mailbox! Well, their online magazine is as equally amazing. Gorgeous photos from all over the nation and helpful traveler tips too worth sharing. We share their content a few times a month for our clients, depending on their geographic location.
About Tara Moseley
Tara Moseley is a Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. Tara has a strong background in Project/Program Management and Technical Consulting. She has implemented large-scale projects across various industries and is also an experienced photographer, which helps tremendously when working with clients on their visual Social Media needs. As a Marketing Consultant, Tara has worked with Credit Union staff to develop and curate content. She also specializes in Instagram.