The most common reasons cited were cost and complexity. And top digital marketing agencies will often agree that many small businesses are missing a great opportunity to amplify their brand via social media and other digital assets.
Small business people sometimes believe that they need to hire expensive talent to implement a digital marketing plan, and that the ongoing expense of their program will be prohibitive.
At the same time, 80% of small business people surveyed believe that digital marketing is imperative to business success. So where is the disconnect?
A majority of small businesses currently have a social media presence, using services like Facebook, Twitter and LinkedIn.
It’s no wonder, since these services are easy to get involved with, and free.
However, Clutch points out that many small business people are failing to take advantage of easy-to-use software and tools for creating and managing email newsletters, building websites and mobile apps, scheduling social media posts, and tracking relevant metrics.
Clearly just using these platforms doesn't equal a successful strategy!
Many of these options are available at little or no cost, and don’t require much of a learning curve to implement.
It really isn’t that difficult for even tiny, “mom and pop” businesses to make a big impression using digital marketing and digital presence.
If your Credit Union is USING social media but failing to see real results take a look at this recent blog about maximizing your digital results. Or better yet contact us today and we will walk you through it!
About Today's Credit Unions
Today’s Credit Union is a team of marketing and editorial specialists with deep credit union experience. TCU was created to address the challenge Credit Unions have in making social media marketing really work for them each day. They take no advertising, and have no agenda outside the CU movement. TCU’s only business is serving Credit Unions and their members.