Over the last few years a lot has changed in the Credit Union world, but one thing has stayed fairly consistent… declining branch traffic. According to a recent article by the Financial Brand, “consumer visits to retail bank branches are set to drop 36% between 2017 and 2022!”
Check Out Our Top Credit Union Marketing Ideas - Recent Take-A-Ways from HubSpot Fundamentals Training Last year we accompanied a new Credit Union client to a two day on-boarding training at HubSpot. This was a great opportunity for us to review our Inbound marketing skills while also coming up with a fantastic first digital marketing campaign for the CU. We wanted to share some of our notes with you all! Here are our the Top 5 Credit Union Marketing Ideas we wanted to share from our amazing two days at HubSpot: Tip #1: Create Buyer Personas for Each of Your Target Audiences These involve actually putting a fictional name, face and then real demographic data to the people you are targeting with your Credit Union's marketing. Consider their age, income and interests. You should brainstorm their hopes, fears and goals in life.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Debit Card Fraud Is on the Rise A growing number of debit cards are being compromised at ATMs and at merchants these days, analytics and data science expert FICO reports. In fact, the number of cards compromised at U.S. ATMs and merchants rose 39 percent in the first six months of 2017, compared to the same period in 2016.
You tell us... Are Managers to Blame When Companies Fail to Innovate? The buck really does stop at the top. Specifically, when the company makes fewer bucks because it isn’t keeping up with the competition, its managers may be the cause. That’s what some new research from staffing firm Robert Half suggests. Robert Half interviewed Chief Financial Officers, who cited too much bureaucracy (30 percent) and being bogged down by daily tasks and putting out fires (27 percent) as the biggest barriers to innovation.
As we begin the Fall season many of your Credit Unions are also beginning the strategic planning season! So we reached out to several Credit Union CEOs we work with or we've worked with in the past and asked them about their plans for the future. Here's a couple of items that seem to be popular on their lists: #1 CU Leadership Priority for the Future: Technology is King According to Jim Garvey, CEO of St. Mary's CU, a $800+ million CU headquartered in Marlborough, MA, "our biggest priority is to migrate our operating core to a new platform which will allow us to offer our members a significant upgrade to their mobile banking experience."
Guest Blog from YEXT: When looking for a place to call home, where is the first place people tend to start their search? In years past, it was the real estate section of their local newspaper, or homebuyers would put their trust in the hands of an agent to show them the ropes. However, in the age of the intelligent search, mobile, and on-demand technology, that has all changed, especially for the millennial homebuyer!