Switching banks or even just opening your first account is a big deal for people. Consumers are involved with companies now more than ever and they want to know who you are and what you stand for. The key to your Credit Union growth is to stop selling and start engaging with your target audience. Having offers for potential members and nurturing them along their buyer's journey toward converting is how you should be reaching out in your marketing efforts. Just sending them an "Open an Account Today!" email or direct mail piece is becoming less and less effective by the minute!
Are you wondering if your "non-responsive," "somewhat dated," but "still functions ok," website is really hurting your Credit Union growth strategy? Well the answer is a resounding... Y-E-S!!! Here are just a few recent stats that might help you see why the user's mobile experience is essential to the future of your Credit Union: 80% of Internet Users Own a Smartphone* 83% of Mobile Users Say That a Seamless Experience Across Devices is VERY Important* 57% of Users Say They Won't Recommend a Business With a Poorly Designed Mobile Site!** Apps Account for 89% of Mobile Media Time*
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Facebook Marketing For Credit Unions: Find Your CU Members on Facebook with Custom Audiences As many of you may already know, you can make a Custom Audience in Facebook Ads Manager with an email list, which is an excellent way to target your members online. But there are other ways to match users on Facebook and significantly increase the number of members you match with custom audiences. In some cases, we grew the audience by 20%! When you pull your members list, we recommend you also include a few other details in your list. We selected email, first and last name, ZIP code and phone number. There are more identifiers that can help you match even more of your members...
Credit Union Marketing Guest Blog Originally Written for CUInsight.com: One of the services we provide clients is to help their staff craft SMART goals to measure our marketing campaign efforts. That is, goals that are: Specific, Measureable, Attainable, Relevant and Timely. So let’s break this down in a real world scenario… Let’s say your CU is trying to grow total loan dollars. This is a pretty BIG goal, not what I would consider Specific at all.
Credit union proponents are being asked to fight efforts by the Big Bank Lobby (aka The American Bankers Association) to strip CUs of their tax-privileged status, among other things.
Credit Union Organizational Structure: Challenges Abound Within the CU Industry As Credit Unions grow, staffing tends to expand along with the CU's assets, and this can sometimes lead to a counter-intuitive segregation of duties. This is not a problem that is specific to only CUs, but one that is often faced as many kinds of businesses expand and add new staff. We’ve seen many medium to large CUs where digital responsibilities were grouped with mobile banking staff, programers or other IT personnel, outside of marketing or communications departments. We’ve also seen CUs with too many staff in the mix, leading to a lack of a clear chain-of-command and thus failing to adequately follow-up on what is or is NOT being accomplished.