This blog originally appeared as a guest blog on CUInsight. As we work with clients to build digital marketing campaigns centered around lead generation, it has become clear to us that many Credit Unions are also in need of support in handling these sales leads effectively. This is why we recommend that sales enablement should be included when planning for your CU’s future. First... What Exactly IS Sales Enablement?
Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing. AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. We also suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union. And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Maximize Your Credit Union Marketing Budget by Ditching Snail Mail and Going Digital! Every business, from Nike to the smallest local mom and pop store has a finite amount of money to spend on advertising. But not all advertising is equal, and there are some forms of marketing that are more efficient than others. Direct mail is not a very efficient use of a credit union marketing budget, and here are the 5 main reasons why. Here are Five Reasons Direct Mail Is a Waste of a Credit Union Marketing Budget: Reason #1: Wasted Resources - Often when using direct mail marketing, there is a tempting rebate offered by the printer if the customer chooses to print a larger number of copies. Coincidentally (or not), often if a business orders 1000 units to be printed, there is an added rebate if they order 2000. Or, if a business orders 5000, there is a rebate for ordering 7500 and an even greater rebate for ordering 10,000. The offer of a rebate is very tempting, but the truth is, most companies would be better off sticking with their original order number, even though they often don’t. What happens to those extra copies that were purchased thanks to a big rebate? They usually get put on a shelf or in a cabinet for a later date, and eventually they are wasted.
Switching banks or even just opening your first account is a big deal for people. Consumers are involved with companies now more than ever and they want to know who you are and what you stand for. The key to your Credit Union growth is to stop selling and start engaging with your target audience. Having offers for potential members and nurturing them along their buyer's journey toward converting is how you should be reaching out in your marketing efforts. Just sending them an "Open an Account Today!" email or direct mail piece is becoming less and less effective by the minute!
Are you wondering if your "non-responsive," "somewhat dated," but "still functions ok," website is really hurting your Credit Union growth strategy? Well the answer is a resounding... Y-E-S!!! Here are just a few recent stats that might help you see why the user's mobile experience is essential to the future of your Credit Union: 80% of Internet Users Own a Smartphone* 83% of Mobile Users Say That a Seamless Experience Across Devices is VERY Important* 57% of Users Say They Won't Recommend a Business With a Poorly Designed Mobile Site!** Apps Account for 89% of Mobile Media Time*
Facebook Marketing For Credit Unions: Find Your CU Members on Facebook with Custom Audiences As many of you may already know, you can make a Custom Audience in Facebook Ads Manager with an email list, which is an excellent way to target your members online. But there are other ways to match users on Facebook and significantly increase the number of members you match with custom audiences. In some cases, we grew the audience by 20%! When you pull your members list, we recommend you also include a few other details in your list. We selected email, first and last name, ZIP code and phone number. There are more identifiers that can help you match even more of your members...