Case Study of FinancialEdge CU “Social Stairway was an absolute dream team to work with. Even though our Credit Union only did the 8 week program, I got so much out of it to continue what they helped us start. The incredible women that run this company are extremely knowledgeable and so thorough! Every step of the way is so well planned but also flexible if need be. I would definitely recommend them to anybody looking for a social media or content marketing overhaul.” - Alyssa S., Marketing Assistant, FinancialEdge Credit Union Dates of Service: September-November 2017
If your financial institution hasn’t implemented an inbound, content driven sales and/or marketing strategy, you’re not alone, but you are a little behind. No worries though, it’s the beginning of a New Year and there’s no better time to add an inbound strategy to your strategic initiatives. Inbound marketing (and sales), often referred to as ‘content marketing,’ consists of publishing content in the form of blog posts, e-books, templates, financial guides, infographics, video, and even podcasts so these content pieces are available in search results. Providing this content allows users the opportunity to engage with you, recognize that you’re available as a financial solutions provider, and generates “warm” leads for your sales team (read more about Content Marketing Services here).
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Believe it or not, not all good marketing ideas for credit unions should come from other credit unions. Because Instagram is so new for CUs, I would venture to say that creating effective content ideas for this platform are even more challenging. At Social Stairway we follow MANY different IG accounts for inspiration… and we wanted to share a few with you! So, here are a few you might want to consider following for ideas to include in your next CU campaign. And believe it or not, NONE of these are other CUs!
Setting SMART Goals for Career Success Staffing firm Accountemps recently surveyed more than 1,000 workers across the country, and 93 percent said goal setting is important to their on-the-job performance. While more than half of professionals (51 percent) discuss goal progress with their manager at least monthly, 11 percent never broach the topic. Younger employees place more emphasis on work-related performance goals, the research found.
Ok, so now that I have your attention, we really need to talk about your priorities. It’s been a few years now that I’ve worked with only Credit Unions around marketing, and now sales, and I’m continually noticing one thing again, and again… There seems to be a desire from CEOs to shift the organization's approach to member and asset growth, but a lack of real commitment to make this change happen using digital assets. But let me explain... My agency doesn’t even sell website redesign services, so I’m not complaining here in hopes of lining my own pockets. But my point is this… your website should be: - Your BEST sales person, - Your branch that literally NEVER closes, and - Your highest trafficked location, by a MILE!!
This year we ran a 'Back to School' email nurture campaign for one of our clients. The main goal of this campaign was to get people to the credit union's website and promote all the great content the CU has to offer their subscribers and members. The results were out of this world! Take a look and see if there's some ideas you can implement for your own credit union marketing. Email 1 Subject: [3 Blogs] College, Credit Card Spending & Beyond Sent: Wednesday @ 5:41PM - 15.28% Open Rate This email was sent to their entire email list - over 20,000 people. Most of these contacts are current members, but some are contacts from eBook downloads or blog subscriptions. The open rate was a little low, but we were thrilled that 63% of the people who opened the email actually spent time reading the ENTIRE email. This almost never happens!