This year we ran a 'Back to School' email nurture campaign for one of our clients. The main goal of this campaign was to get people to the credit union's website and promote all the great content the CU has to offer their subscribers and members. The results were out of this world! Take a look and see if there's some ideas you can implement for your own credit union marketing. Email 1 Subject: [3 Blogs] College, Credit Card Spending & Beyond Sent: Wednesday @ 5:41PM - 15.28% Open Rate This email was sent to their entire email list - over 20,000 people. Most of these contacts are current members, but some are contacts from eBook downloads or blog subscriptions. The open rate was a little low, but we were thrilled that 63% of the people who opened the email actually spent time reading the ENTIRE email. This almost never happens!
Disclaimer #1: These Facebook pages are NOT other financial institutions, as we often like to take inspiration from other industries and then use those ideas for the betterment of CUs. Disclaimer #2: Some of the Facebook pages might have content you don't like, or perhaps find offensive. Truth be told, I have a foul mouth and what I think is a well-developed, if juvenile, sense of humor. So, proceed with caution! 😳 With that all in mind, in no particular order, here are the 10 best Facebook pages for content inspiration. Credit Union marketing ideas, here you go! On your mark, get set, go....
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Over the last few years a lot has changed in the Credit Union world, but one thing has stayed fairly consistent… declining branch traffic. According to a recent article by the Financial Brand, “consumer visits to retail bank branches are set to drop 36% between 2017 and 2022!”
Check Out Our Top Credit Union Marketing Ideas - Recent Take-A-Ways from HubSpot Fundamentals Training Last year we accompanied a new Credit Union client to a two day on-boarding training at HubSpot. This was a great opportunity for us to review our Inbound marketing skills while also coming up with a fantastic first digital marketing campaign for the CU. We wanted to share some of our notes with you all! Here are our the Top 5 Credit Union Marketing Ideas we wanted to share from our amazing two days at HubSpot: Tip #1: Create Buyer Personas for Each of Your Target Audiences These involve actually putting a fictional name, face and then real demographic data to the people you are targeting with your Credit Union's marketing. Consider their age, income and interests. You should brainstorm their hopes, fears and goals in life.
Debit Card Fraud Is on the Rise A growing number of debit cards are being compromised at ATMs and at merchants these days, analytics and data science expert FICO reports. In fact, the number of cards compromised at U.S. ATMs and merchants rose 39 percent in the first six months of 2017, compared to the same period in 2016.
You tell us... Are Managers to Blame When Companies Fail to Innovate? The buck really does stop at the top. Specifically, when the company makes fewer bucks because it isn’t keeping up with the competition, its managers may be the cause. That’s what some new research from staffing firm Robert Half suggests. Robert Half interviewed Chief Financial Officers, who cited too much bureaucracy (30 percent) and being bogged down by daily tasks and putting out fires (27 percent) as the biggest barriers to innovation.