Guest Blog from YEXT: When looking for a place to call home, where is the first place people tend to start their search? In years past, it was the real estate section of their local newspaper, or homebuyers would put their trust in the hands of an agent to show them the ropes. However, in the age of the intelligent search, mobile, and on-demand technology, that has all changed, especially for the millennial homebuyer!
As Credit Unions move their marketing and member service further into the 21st Century, one of the keys will be competing with online lenders. We work with clients daily on better reaching their target audiences with messages of the benefits of banking and borrowing through a credit union. Here's a few quick tips your credit union can implement immediately to better compete with online lenders: Tip #1: Share and Engage with People About Topics Related to Lending, But Don't Try to SELL First
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
So today I'm sharing my notes with you in this LIVE BLOG from an amazing annual event in Boston, put on by HubSpot -- Inbound 2017! These tips are adapted from the presentation by Carina Duffy, of Impact Branding & Design (HubSpot's Agency Partner of the Year 2017). Carina's session was titled "10 Things We've Learned From Doing Over a Hundred Website Throwdowns." Now when Impact does a 'Throwdown' it's basically just the equivalent of picking apart your website for the biggest problems or mistakes and giving your tips for improvement. We actually did one with them last year and found it very useful.
One question we’ve been getting A LOT lately is around an issue that our team here at Social Stairway didn’t initially have a good answer for, and that is how to ensure that a credit union website is ADA compliant. This concern has begun to gain even more traction, highlighted by the recent warning from CUNA Mutual Group. When we began researching the topic we found a wide variety of potential solutions and varying answers to how CUs were tackling the ADA compliance issue. We also asked a few clients about how they were dealing with this new compliance topic.
Marketing plays an essential role in any credit union strategic planning session. It's the marketing that gets your message to the masses, which in turn leads to growth. Do you have an innovative new product or service? If nobody hears about it, nobody will care. That's failure, and it's not an option. If you want your credit union to standout against the competition, make sure you incorporate these successful marketing techniques into your yearly credit union strategic plan.
Now that fewer and fewer people are visiting branches in person, credit unions are missing out on valuable touch points with members. Facebook is a great place to reach out to your community on a daily basis but it's not always easy to find ways to effectively engage your members and community on social media. Here are the seven most engaging credit union content posts we've shared on social media so far this year!