<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=252792808246260&amp;ev=PageView&amp;noscript=1">
Blog Feature

Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Millennial Marketing

The Millennial Homebuyer Journey - Is Your CU Ready?

By: Guest Blogger
October 16th, 2017

Guest Blog from YEXT: When looking for a place to call home, where is the first place people tend to start their search? In years past, it was the real estate section of their local newspaper, or homebuyers would put their trust in the hands of an agent to show them the ropes. However, in the age of the intelligent search, mobile, and on-demand technology, that has all changed, especially for the millennial homebuyer!

Read More

Share

Blog Feature

Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

Top 5 Funniest Most FAQs From Social Media Novices

By: Meredith Olmstead
October 13th, 2017

1. “What is Twitter anyway? Isn’t that some kind of teenager thing where people send inappropriate pictures to each other?” SS Response: “Hahahahahaha… well, no not exactly. Perhaps you’re thinking of Snapchat? ☺ Twitter users do tend to skew a bit younger than other social platforms, but it is actually a very useful network of people worldwide. It’s where users share real time text updates and can also include images, videos and links, and Twitter has amazing potential for connecting people in different interest areas, demographic groups and cities or even countries far and wide. We find that Twitter is most appropriate for clients if they will be able to share real time updates about events or experiences that are relevant to a target audience and/or want to develop a reputation for thought leadership in a field.”

Read More

Share

12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

Blog Feature

Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Millennial Marketing

How Your Credit Union Can Better Compete with Online Lenders

By: Meredith Olmstead
October 6th, 2017

As Credit Unions move their marketing and member service further into the 21st Century, one of the keys will be competing with online lenders. We work with clients daily on better reaching their target audiences with messages of the benefits of banking and borrowing through a credit union. Here's a few quick tips your credit union can implement immediately to better compete with online lenders: Tip #1: Share and Engage with People About Topics Related to Lending, But Don't Try to SELL First

Read More

Share

Blog Feature

Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

How to Create a Killer (Credit Union) Website [Inbound17 LIVE BLOG]

By: Meredith Olmstead
September 26th, 2017

So today I'm sharing my notes with you in this LIVE BLOG from an amazing annual event in Boston, put on by HubSpot -- Inbound 2017! These tips are adapted from the presentation by Carina Duffy, of Impact Branding & Design (HubSpot's Agency Partner of the Year 2017). Carina's session was titled "10 Things We've Learned From Doing Over a Hundred Website Throwdowns." Now when Impact does a 'Throwdown' it's basically just the equivalent of picking apart your website for the biggest problems or mistakes and giving your tips for improvement. We actually did one with them last year and found it very useful.

Read More

Share

Blog Feature

Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

All the Social Media Image Sizes You'll Ever Need [Infographic]

By: Meredith Olmstead
September 25th, 2017

Social Media Image Sizes - The Ultimate Cheat Sheet  Below we have a fantastic and up-to-date resource for you on every image size you'll need for posting to social media.  Provided by We Are Top 10, this infographic provides a great page to bookmark and refer back to if you forget one of the image sizes for a social media post you're working on.  This graphic also includes some of the character lengths for your CU's all-important profile information, where you should definitely be including searchable keywords as well as current or trending hashtags and member service contact information.

Read More

Share

Blog Feature

Social Media Marketing | Credit Union Marketing

Use LinkedIn for Marketing Your CU to Business Owners [5 Quick Tips]

By: Meredith Olmstead
September 20th, 2017

LinkedIn provides us with the opportunity for more targeted marketing to our business banking customers than anywhere else. This social network is meeting CEOs, CFOs, Managers, and decision makers where they are in a very real and connecting way. But how do we actually incorporate LinkedIn into our multi-channel marketing strategy to both generate leads and improve engagement? You have created your Credit Union's LinkedIn profile, so now it's time to learn how to how to use LinkedIn for marketing to meet your larger business growth goals and marketing objectives.

Read More

Share