Have you thought about boosting your Credit Union's online presence? If you’re not sure where to start, take a look at what your competitors are doing. You’ll likely find that some Credit Unions and Banks are offering really great marketing content to their members, and some others are not really making the grade. In this blog, we’ve put together a list of our Top 5 MOST Effective Marketing Ideas for Credit Unions.
Over the last few years a lot has changed in the Credit Union world, but one thing has stayed fairly consistent… declining branch traffic. According to a recent article by the Financial Brand, “consumer visits to retail bank branches are set to drop 36% between 2017 and 2022!”
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Check Out Our Top Credit Union Marketing Ideas - Recent Take-A-Ways from HubSpot Fundamentals Training Last year we accompanied a new Credit Union client to a two day on-boarding training at HubSpot. This was a great opportunity for us to review our Inbound marketing skills while also coming up with a fantastic first digital marketing campaign for the CU. We wanted to share some of our notes with you all! Here are our the Top 5 Credit Union Marketing Ideas we wanted to share from our amazing two days at HubSpot: Tip #1: Create Buyer Personas for Each of Your Target Audiences These involve actually putting a fictional name, face and then real demographic data to the people you are targeting with your Credit Union's marketing. Consider their age, income and interests. You should brainstorm their hopes, fears and goals in life.
Debit Card Fraud Is on the Rise A growing number of debit cards are being compromised at ATMs and at merchants these days, analytics and data science expert FICO reports. In fact, the number of cards compromised at U.S. ATMs and merchants rose 39 percent in the first six months of 2017, compared to the same period in 2016.
Guest Blog Originally Published on CUInsight:
Today we have another guest blog from IMPACT Branding & Design, from Partner & Chief of Strategy, Tom DiScipio. He breaks down how to better design your Credit Union website! Enjoy! Even across many industries, professional service websites (i.e. law offices, doctors, etc.) typically have the same architecture, design, and messaging. We encounter a lot of sites like these on Website Throwdown. They all look the same, sound the same, make the same mistakes, and usually we end up giving the same advice. If you’re reading this, your organization is likely in one of these industries with a cookie cutter website of what is being said and shown by the other players in your space, but guess what? For the most part, that’s OK.