Here's another great video blog we shot with the guys at ClickVue. Today we are discussing the question: Should Credit Unions Advertise on Social Media? To be honest, we won't even work with clients who WON'T spend some decent budget on social media, and here's why... in under 3 minutes!
Don't Miss Anything Major in Your Credit Union Social Media Policy - Take This Short Quiz Now! You probably already know that your Credit Union Social Media Policy needs to be good, even great - but the reality is that in today's social media obsessed world, your social media policy needs to be positively foolproof. To determine whether your credit union is really ready to deal with clients (and with the world) via social media, take the following quiz. #1: Are Employee Roles Clearly Defined For All Social Media Usage? Your Credit Union social media policy should clearly define which employees will handle the credit union's social media accounts. The people who are authorized to post on behalf of your credit union should be explicitly allowed to do so according to the terms of their contract.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.
Publishing a native Facebook video is a great way to get organic reach and interaction with members and potential new members online. Native video means you upload your video file (.mp3 for example) directly to Facebook, rather than sharing a link from YouTube or another video hosting website. BUT, there is one problem, 85% of Facebook videos are played without sound!! So, if your video does not already have captions, you may not be getting your message across at all! But Facebook makes it easy to add them, and this tip will help you get the most out of your credit union Facebook videos!
It's important for Credit Unions to always work to find new and better ways to engage with members, especially in this day and age when fewer and fewer people are visiting branches in person.
This Guest Blog originally appeared on CUInsight: Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization… Social Media Marketing Companies only work with Social Media: