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Social Media Marketing | Credit Union Marketing | Marketing Tips | Millennial Marketing

Instagram Strategies that Really Work for Credit Unions

By: Tara Moseley
June 22nd, 2017

I recently attended The Financial Brand Forum in Las Vegas, Nevada.  The Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics...one session in particular is top of mind for this blog.   On day 2 of the Forum, I attended a breakout session about one of the nations largest Banks ($125 Billion in assets) that grew their revenue using social media.  I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success.  One thing that was shocking to me about her presentation, was when she said her Bank wasn't on Instagram.  When an audience member asked why, the Director of Social Media responded with "our Bank likes to take their time when deciding which social media platforms we should be on, and I'm not so sure where Instagram is going to go."  I can understand her response, but I respectfully disagree with her...and here's why:

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Social Media Marketing | Credit Union Growth | Credit Union Marketing

Using Facebook Marketing to Reach and Engage Credit Union Members

By: Ida LaBella
June 16th, 2017

It's important for Credit Unions to seek out new and better ways to engage with members, especially now that fewer and fewer people are visiting branches in person.  Facebook is a great place to reach out to your members on a daily basis on a platform they already use. These interactions help build relationships and trust with members, and to remain top of mind as they go about their daily lives, which is essential to better grow your CU's share of a member's wallet.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

How to Optimize Credit Union Video Content for Facebook

By: Meredith Olmstead
June 5th, 2017

Here's the Latest on Credit Union Video Content: Is your Credit Union using native video on Facebook? Definition: 'native Facebook video' - a video file that is uploaded directly to Facebook rather than shared on Facebook with a linking url from another site like Vimeo or YouTube. According to one recent study of Facebook pages using videos, 96.4% of these videos were posted directly to Facebook as native videos rather than shared through another platform. AND the Facebook native videos have engagement rates MUCH higher than those shared from other platforms.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips

How to Pick the Right Digital Marketing Agency [7 Questions]

By: Meredith Olmstead
June 1st, 2017

When your Credit Union or Financial Institution is in the market for some help in this new age of digital marketing, it's often a good idea to reach out to an agency for short term guidance or potentially long term implemention support. Whether you're looking for an extended agency partner or for help with some one-time projects, here's some great questions to consider when assessing a potential partnership with a digital marketing agency. 1.  What's the process you use for working with a business to help with this type of project or service? The agency should be able to easily outline how they will interact with your staff and accomplish the goals of your engagement. This should also be clearly enumerated in any proposal or scope of service they provide. Some examples of elements that would likely need to be covered might include how many calls per month will take place, How the marketing strategy will be determined and shared, and which team members will be responsible for various deliverables.

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Credit Union Marketing | Marketing Tips

How to Use Content Marketing Services to Cross Sell to CU Members

By: Tara Moseley
May 19th, 2017

Content marketing services involve a marketing technique of creating and distributing valuabe, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profiltable customer action.  The key word here is "valuable" according to Forbes.  

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Credit Union Growth | Credit Union Marketing | Marketing & Sales Strategy | Credit Union News & Information

Measuring for Credit Union Growth in a Mobile-First World

By: Meredith Olmstead
May 18th, 2017

This is a live blog from the Financial Brand 2017-  My notes are adapted from Joe Meier's presentation on Rethinking Growth Metrics and Digital Marketing ROI in a Mobile-first World. 

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