Credit Union Marketing Ideas You Can't Pass Up! Credit unions are especially attractive to the average consumer because they often provide a lower cost option for many of the same products offered by a traditional bank. But even if potential customers may realize that credit unions have more to offer than most banks, you still need to get them in the door. Here are 12 Credit Union Marketing Ideas that will help you get the visibility you need - right now! 1) Website Easter Eggs In video game terminology, an Easter egg is a hidden area in a video game. Discovering these Easter eggs is always incredibly fun and intriguing to players, so consider planting a few Easter eggs on your website. For example, you can place a small icon in a well-hidden spot. By clicking on the icon, site visitors could earn a special surprise bonus when opening a new account. Some CUs have also made these kinds of scavenger hunts on their Facebook pages or blogs. Be creative and have some fun themed prizes to encourage participation.
This year we've been working with a number of credit union clients who are looking into redesigned their websites. So we have a pretty awesome running list of gorgeous, high functioning CU websites we've compiled as examples. Here's our Top 10 List of the Best Credit Union Websites we've seen so far this year! (Disclaimer: These sites are in no specific order, and ALL of these are fully mobile responsive, as this is a MUST for any website to be used as an example. We also tested all of these sites using the Google mobile performance tool, and included load times for each site. Mobile load times can vary widely based on cellular service provider, but this tool gives a good idea of the average load times when going to the site from a mobile device. The faster the load time the better, of course!) 1. Evolve Credit Union
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
We are Fired Up About Credit Union Marketing! There's a variety of topics that get me fired up pretty quickly, and thankfully I get to actually work with two of these subjects every single day! So here's what I believe about Credit Unions and Inbound Marketing, and why our staff at Social Stairway focus so strongly on both... First, I believe that there is a better place for people's money... and that place is in a Credit Union. Secondly, I believe that there is also a better way to get THIS message to the right people at the right time... and THAT better way is through Inbound Marketing & Sales. So let me break this down for you a bit more.
Bank Branches: Not Quite Obsolete Yet, But Getting There Have you visited a bank or credit union branch in the past six months? If your answer is “no,” you’re in good company: Bankrate reports that nearly four in ten Americans could say the same thing. In fact, the percentage of Americans who say they haven’t visited a branch in the previous six months is up 34% from 2014.
6 Social Media Ideas Your Credit Union Marketing Department Can Use Right Now Does your CU’s social media presence need a boost? Are you running out of creative ideas for posts? Here are 6 social media ideas your Credit Union marketing department can use right now. 1) Host a Photo Contest If your members are pet owners, then a pet photo contest is just up their alley! We have successfully run numerous contests for our clients over the years, but the one contest that proves to drive the most engagement is a pet photo contest.
We all want to put our best foot forward, even online! So, every business needs an online response plan, and in the case of Credit Unions the NCUA requires one. So here are the basics on how to get it done correctly and efficiently. Step 1: Assess the Competition The easiest way to get a sense for what kinds of interactions you need to be ready to handle is to take a look at your competition. What are fans/followers posting on their social media and how are they responding? This will give you a sense for what issues you might run into. Look at regional and national banks and other Credit Unions that are known for good member service.