Here's the Latest on Credit Union Video Content: Is your Credit Union using native video on Facebook? Definition: 'native Facebook video' - a video file that is uploaded directly to Facebook rather than shared on Facebook with a linking url from another site like Vimeo or YouTube. According to one recent study of Facebook pages using videos, 96.4% of these videos were posted directly to Facebook as native videos rather than shared through another platform. AND the Facebook native videos have engagement rates MUCH higher than those shared from other platforms.
Credit unions have a unique position in the banking industry, offering a more personal, customer-focused experience than other institutions. When it comes to credit union marketing, your brand should embrace this characteristic and reflect it throughout your marketing tactics. Keep reading to discover seven credit union marketing mistakes and how to correct them. 1) Diverging from Your Strategy To make the most of your marketing dollars, begin with a strategic plan that helps you achieve your SMART sales and marketing goals. As you brainstorm and execute your strategy, avoid personal preferences that veer you off course and craft frequent, consistent messaging that drives your point home to customers.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
This is a live blog from the Financial Brand 2017- My notes are adapted from Joe Meier's presentation on Rethinking Growth Metrics and Digital Marketing ROI in a Mobile-first World.
Customer Service: Most Are Willing to Praise, or Complain, Credit Union Member Service is No Different! A surprisingly large number of people (71%) say they are likely to contact a company with feedback after a good customer experience, according to the results of a survey from staffing firm OfficeTeam. The bad news: an even larger number (79%) would reach out after receiving bad service. Whether you are a business or a consumer, you’ve no doubt noticed that there are powerful ways for people to express their feelings about customer service online.
Are you creating your own content today? Did you know that you could create really amazing original content using free online tools? We have recently been creating content for our credit union marketing clients with www.canva.com. Making Graphic Design as easy as pie Canva is a great an online tool that allows anyone to become a developer and create their own designs using Canva’s templates.
How Your Credit Union Can Avoid the Top 5 Mistakes on Instagram Is your CU on Instagram? If not, maybe it should be. After all, Instagram is one of the fastest growing social media platforms today. The audience on Instagram skews much younger than Facebook, most being between the ages of 18-29, which makes it an excellent platform for your CU to reach younger potential new members. However, if you’re going to use this new social media platform, it’s important that you avoid the most common mistakes. Here’s a list of the top 5 mistakes we see regularly on Instagram: 1. Profile is Incomplete When creating an account on Instagram, you have up to 150 characters to use to describe your Credit Union. Make sure your description is complete and straightforward. Also, make sure your website is listed, since it is click-able directly from your profile. We also recommend that you change the link in your profile when you share relevant content from your website, as this is the ONLY hyperlink on the platform that so it’s the best way to send people to your CU website. Refer to these links in the relevant posts with comments like “link to blog in profile above.”