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Credit Union News & Information

Creative Hiring Tactics to Consider for Your Financial Institution

By: Today's Credit Unions
January 4th, 2018

Talent Shortages Forcing Employers to Change Hiring Tactics, According to Robert Half It is a great thing that unemployment is as low as it is (around 2% for college-educated workers), but there is a downside: employers are now facing a talent shortage of epic proportions. Staffing firm Robert Half recently surveyed CFOs, and found that many are having to get creative with their recruiting practices.

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information

New Year's Resolutions for a Financially Healthy 2018

By: Today's Credit Unions
December 28th, 2017

Some great New Year's Resolutions for your credit union members: The Pennsylvania Department of Banking and Securities is offering consumer tips for 2018, in the form of 10 resolutions you can keep: Take time to change or reset all your passwords. Changing your passwords will help prevent hackers from accessing your accounts to steal your financial and personal information.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Credit Union Growth | Credit Union News & Information

[5 Tips] Setting SMART Goals for Career Success at Your Credit Union

By: Today's Credit Unions
December 19th, 2017

Setting SMART Goals for Career Success Staffing firm Accountemps recently surveyed more than 1,000 workers across the country, and 93 percent said goal setting is important to their on-the-job performance. While more than half of professionals (51 percent) discuss goal progress with their manager at least monthly, 11 percent never broach the topic. Younger employees place more emphasis on work-related performance goals, the research found.

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Credit Union Marketing | Marketing Tips | Millennial Marketing | Credit Union News & Information

5 Credit Union Content Marketing Ideas that will Help You Reach More Millennials

By: Ida Burr
December 16th, 2017

Ready or not, it's a millennial world; the rest of us just live in it. Millennials are those people born between the years of 1977 and 2000 and they now comprise 25% of the U.S. population. They also make up 21% of consumer discretionary purchases, estimated at over a trillion dollars of direct buying power. Some other important facts about millennials also include: 46% say that they have over 200 friends on Facebook 56% say that they are an early adapter of new technology They are avid content users and creators and post videos and photos they create 80% wish that companies would entertain them

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Credit Union Growth | Credit Union Marketing | Marketing & Sales Strategy | Credit Union News & Information

Hey, Credit Union CEOs, Time to Put Your Money Where Your Mouth Is!!

By: Meredith Olmstead
December 8th, 2017

Ok, so now that I have your attention, we really need to talk about your priorities. It’s been a few years now that I’ve worked with only Credit Unions around marketing, and now sales, and I’m continually noticing one thing again, and again… There seems to be a desire from CEOs to shift the organization's approach to member and asset growth, but a lack of real commitment to make this change happen using digital assets. But let me explain... My agency doesn’t even sell website redesign services, so I’m not complaining here in hopes of lining my own pockets. But my point is this… your website should be:      - Your BEST sales person,      - Your branch that literally NEVER closes, and      - Your highest trafficked location, by a MILE!!

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

10 Ways to Maximize Results from Digital Marketing For Credit Unions

By: Ida Burr
November 30th, 2017

We've put together 10 quick tips to maximize results from digital marketing for Credit Unions! 1) Update Your Website: If it has been more than 5 or 6 years since your website has gone through a major update, this should be your first priory. Banks and Credit Unions will invest on average over a million dollars to build a new branch and consider it an asset. Yet, any money spent on their website is considered an expense. With branch traffic declining and mobile traffic on a rise Credit Unions should change this kind of thinking and consider their website a digital asset. And every asset needs maintenance!

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