<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=252792808246260&amp;ev=PageView&amp;noscript=1">
Blog Feature

Marketing Tips | Credit Union News & Information

Cybersecurity - Is Your Credit Union Ready? [5 Easy Steps]

By: Today's Credit Unions
October 17th, 2017

Cybersecurity in the Workplace Is Everyone's Business

Read More

Share

Blog Feature

Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

Top 5 Funniest Most FAQs From Social Media Novices

By: Meredith Olmstead
October 13th, 2017

1. “What is Twitter anyway? Isn’t that some kind of teenager thing where people send inappropriate pictures to each other?” SS Response: “Hahahahahaha… well, no not exactly. Perhaps you’re thinking of Snapchat? ☺ Twitter users do tend to skew a bit younger than other social platforms, but it is actually a very useful network of people worldwide. It’s where users share real time text updates and can also include images, videos and links, and Twitter has amazing potential for connecting people in different interest areas, demographic groups and cities or even countries far and wide. We find that Twitter is most appropriate for clients if they will be able to share real time updates about events or experiences that are relevant to a target audience and/or want to develop a reputation for thought leadership in a field.”

Read More

Share

12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

Blog Feature

Social Media Marketing | Credit Union Marketing | Credit Union News & Information

The Social Media Etiquette of 'Friending' Coworkers

By: Today's Credit Unions
September 19th, 2017

Do you ‘friend’ your co-workers? Many do, but the pros at OfficeTeam want you to keep a few things in mind. "While the lines between our personal and professional lives continue to blur, not everyone's comfortable connecting with colleagues on digital channels," said Brandi Britton, a district president for OfficeTeam. "Before friending or following someone, check if that individual has other coworkers in their networks. When in doubt, let fellow employees make the first move online."

Read More

Share

Blog Feature

Credit Union Growth | Credit Union Marketing | Credit Union News & Information | ADA Compliance

Is Your CU Website REALLY ADA Compliant?

By: Meredith Olmstead
September 11th, 2017

One question we’ve been getting A LOT lately is around an issue that our team here at Social Stairway didn’t initially have a good answer for, and that is how to ensure that a credit union website is ADA compliant.  This concern has begun to gain even more traction, highlighted by the recent warning from CUNA Mutual Group. When we began researching the topic we found a wide variety of potential solutions and varying answers to how CUs were tackling the ADA compliance issue. We also asked a few clients about how they were dealing with this new compliance topic.

Read More

Share

Blog Feature

Credit Union Marketing | Credit Union News & Information | ADA Compliance

Why Using Scanning Tools for ADA Compliance Isn’t a Great Idea

By: Meredith Olmstead
September 11th, 2017

Recently we began working with several credit union clients to find good solutions for fully assessing their CU website’s ADA compliance. One point we've learned is that the WCAG 2.0 AA will be the standard for Financial institutions to measure themselves against. But from there things get a bit murky! Through our research we came across a number of options for credit unions. There are paid and free scanning tools that claim to assess website ADA compliance, but we also found that often these types of tools miss important factors in determining if your site will meet compliance standards.  The U.S. Government clearly states that “No automated evaluation tool can tell you if your site is accessible, or even compliant. Manual testing is always necessary.” 

Read More

Share

Blog Feature

Credit Union Growth | Marketing & Sales Strategy | Credit Union News & Information

4 Ways You Should Incorporate Marketing Goals into Your Credit Union Strategic Planning

By: Ida LaBella
September 8th, 2017

Marketing plays an essential role in any credit union strategic planning session. It's the marketing that gets your message to the masses, which in turn leads to growth. Do you have an innovative new product or service? If nobody hears about it, nobody will care. That's failure, and it's not an option. If you want your credit union to standout against the competition, make sure you incorporate these successful marketing techniques into your yearly credit union strategic plan. 

Read More

Share