Don't Miss Anything Major in Your Credit Union Social Media Policy - Take This Short Quiz Now! You probably already know that your Credit Union Social Media Policy needs to be good, even great - but the reality is that in today's social media obsessed world, your social media policy needs to be positively foolproof. To determine whether your credit union is really ready to deal with clients (and with the world) via social media, take the following quiz. #1: Are Employee Roles Clearly Defined For All Social Media Usage? Your Credit Union social media policy should clearly define which employees will handle the credit union's social media accounts. The people who are authorized to post on behalf of your credit union should be explicitly allowed to do so according to the terms of their contract.
Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
In the Battle between Debt & Savings, Debt is Winning Americans need to save more and borrow less. Lately, though, the credit card has been winning in the eternal battle between debt and savings, a new study from Bankrate finds. Bankrate found that 52% of Americans report they have more money in emergency savings accounts than they do in credit card debt. This is unchanged from 2016. However, the percentage of Americans with more credit card debt than emergency savings has grown from 22% to 24% over the past year. Furthermore, about 1-in-6 Americans (17%) state they have no credit card debt, but no emergency savings either.
Switching banks or even just opening your first account is a big deal for people. Consumers are involved with companies now more than ever and they want to know who you are and what you stand for. The key to your Credit Union growth is to stop selling and start engaging with your target audience. Having offers for potential members and nurturing them along their buyer's journey toward converting is how you should be reaching out in your marketing efforts. Just sending them an "Open an Account Today!" email or direct mail piece is becoming less and less effective by the minute!
Video, video, video. That's all we seem to talk about these days when creating new marketing ideas for our clients. You may of heard that 2017 is the year of video marketing. It's true. In fact, when marketers included a video in an email, the click-through rate increased by 200-300%! For our agency, we needed to find an editor to create custom videos for ourselves and our clients that had a quick learning curve, but was also robust enough to create a professional looking final product. That's when we discovered Adobe Spark. And did we mention that it's FREE to use? That's right...Adobe Spark is free to use, well for the time being anyway. For your next credit union marketing promotion, why not create a video for it using Adobe Spark?
Are you wondering if your "non-responsive," "somewhat dated," but "still functions ok," website is really hurting your Credit Union growth strategy? Well the answer is a resounding... Y-E-S!!! Here are just a few recent stats that might help you see why the user's mobile experience is essential to the future of your Credit Union: 80% of Internet Users Own a Smartphone* 83% of Mobile Users Say That a Seamless Experience Across Devices is VERY Important* 57% of Users Say They Won't Recommend a Business With a Poorly Designed Mobile Site!** Apps Account for 89% of Mobile Media Time*