Ok, so now that I have your attention, we really need to talk about your priorities. It’s been a few years now that I’ve worked with only Credit Unions around marketing, and now sales, and I’m continually noticing one thing again, and again… There seems to be a desire from CEOs to shift the organization's approach to member and asset growth, but a lack of real commitment to make this change happen using digital assets. But let me explain... My agency doesn’t even sell website redesign services, so I’m not complaining here in hopes of lining my own pockets. But my point is this… your website should be: - Your BEST sales person, - Your branch that literally NEVER closes, and - Your highest trafficked location, by a MILE!!
We've put together 10 quick tips to maximize results from digital marketing for Credit Unions! 1) Update Your Website: If it has been more than 5 or 6 years since your website has gone through a major update, this should be your first priory. Banks and Credit Unions will invest on average over a million dollars to build a new branch and consider it an asset. Yet, any money spent on their website is considered an expense. With branch traffic declining and mobile traffic on a rise Credit Unions should change this kind of thinking and consider their website a digital asset. And every asset needs maintenance!
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Robocalls Are On The Rise, Along with the Scams they Bring - Are Your Credit Union Members Informed? Scams are rising as consumer are hit by nearly 2.5 billion robocalls nationwide, according to anti-robocall telecommunication services provider YouMail. YouMail said that an estimated 2.49 billion robocalls were placed to U.S. consumers last month, marking a 4.1% increase since September.
Have you thought about boosting your Credit Union's online presence? If you’re not sure where to start, take a look at what your competitors are doing. You’ll likely find that some Credit Unions and Banks are offering really great marketing content to their members, and some others are not really making the grade. In this blog, we’ve put together a list of our Top 5 MOST Effective Marketing Ideas for Credit Unions.
Debit Card Fraud Is on the Rise A growing number of debit cards are being compromised at ATMs and at merchants these days, analytics and data science expert FICO reports. In fact, the number of cards compromised at U.S. ATMs and merchants rose 39 percent in the first six months of 2017, compared to the same period in 2016.
Why Social Media is the PERFECT Fit for Every Credit Union Are you deciding whether to redirect marketing and business development dollars at your Credit Union for Social Media Marketing? Well, I’m here to tell you that as a life-long Credit Union member and Social Media Marketing expert, the two could not be more right for each other! And here’s why… 1. Credit Unions are All About Service to their Members and Social Media is Too! Social Media Marketing success comes with developing relationships, cultivating your fans and followers, and helping them with problems and challenges. Credit Unions are all about this TOO! It’s their entire mission really. So why not bring CUs and Social Media together?