Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.
It's important for Credit Unions to always work to find new and better ways to engage with members, especially in this day and age when fewer and fewer people are visiting branches in person.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Video, video, video. That's all we seem to talk about these days when creating new marketing ideas for our clients. You may of heard that 2017 is the year of video marketing. It's true. In fact, when marketers included a video in an email, the click-through rate increased by 200-300%! For our agency, we needed to find an editor to create custom videos for ourselves and our clients that had a quick learning curve, but was also robust enough to create a professional looking final product. That's when we discovered Adobe Spark. And did we mention that it's FREE to use? That's right...Adobe Spark is free to use, well for the time being anyway. For your next credit union marketing promotion, why not create a video for it using Adobe Spark?
Are you wondering if your "non-responsive," "somewhat dated," but "still functions ok," website is really hurting your Credit Union growth strategy? Well the answer is a resounding... Y-E-S!!! Here are just a few recent stats that might help you see why the user's mobile experience is essential to the future of your Credit Union: 80% of Internet Users Own a Smartphone* 83% of Mobile Users Say That a Seamless Experience Across Devices is VERY Important* 57% of Users Say They Won't Recommend a Business With a Poorly Designed Mobile Site!** Apps Account for 89% of Mobile Media Time*
Recent Guest Blog from CUInisght: Last week I attended a great Credit Union event in Charlotte, NC, sponsored by the Carolina’s Credit Union League. In addition to presenting on Credit Union Marketing & Sales Strategy, I also attended a few sessions, and one of them on Millennial spending habits was particularly useful. Here’s a few key take-a-ways I wanted to share: 1. Millennials are Moving Away from the ‘Stuff’ Mentality:
Credit Union Marketing Guest Blog Originally Written for CUInsight.com: One of the services we provide clients is to help their staff craft SMART goals to measure our marketing campaign efforts. That is, goals that are: Specific, Measureable, Attainable, Relevant and Timely. So let’s break this down in a real world scenario… Let’s say your CU is trying to grow total loan dollars. This is a pretty BIG goal, not what I would consider Specific at all.