This blog originally appeared as a guest blog on CUInsight. As we work with clients to build digital marketing campaigns centered around lead generation, it has become clear to us that many Credit Unions are also in need of support in handling these sales leads effectively. This is why we recommend that sales enablement should be included when planning for your CU’s future. First... What Exactly IS Sales Enablement?
How Your Credit Union Can Avoid the Top 5 Mistakes on Instagram Is your CU on Instagram? If not, maybe it should be. After all, Instagram is one of the fastest growing social media platforms today. The audience on Instagram skews much younger than Facebook, most being between the ages of 18-29, which makes it an excellent platform for your CU to reach younger potential new members. However, if you’re going to use this new social media platform, it’s important that you avoid the most common mistakes. Here’s a list of the top 5 mistakes we see regularly on Instagram: 1. Profile is Incomplete When creating an account on Instagram, you have up to 150 characters to use to describe your Credit Union. Make sure your description is complete and straightforward. Also, make sure your website is listed, since it is click-able directly from your profile. We also recommend that you change the link in your profile when you share relevant content from your website, as this is the ONLY hyperlink on the platform that so it’s the best way to send people to your CU website. Refer to these links in the relevant posts with comments like “link to blog in profile above.”
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
CONTENT MARKETING - a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. From this definition you can likely see the value of content marketing, but the question remains... why is it important to your financial institution? Well, here are 5 reasons you might consider making content marketing services a priority for your credit union: 1. Gives People a Reason to Visit Your Credit Union Website (From Social Media or Other Linking Site) As you build and engage an audience on other networks and websites, it's important to keep your eye on the prize. You are building relationships with people on social media, but eventually you do need to drive them to your owned-media, and that's your website. You control all the content there and thus you can better convert traffic to new members. But users won't leave social networks for no reason, so content gives them the motivation they need to come see what you have to offer. Sharing a blog, e-book, or video is a great way to encourage people to leave social and head to your credit union website to learn more.
Guest Blogger: Joe Lea, from Digital Dinos Ok, so everyone in business knows the power of Social Media. But not everyone understands the benefits each social media platform can provide for your Credit Union. Here, we take a look at why you might want to consider some of the following possible social media platforms for your credit union... Facebook Having an active Facebook presence for your Credit Union has become a necessity. With a captive audience of well over 1.59 billion, even the most inexperienced business owner should be able to see the potential Facebook has for their enterprise.
Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.
It's important for Credit Unions to always work to find new and better ways to engage with members, especially in this day and age when fewer and fewer people are visiting branches in person.