Guest Blog from YEXT: When looking for a place to call home, where is the first place people tend to start their search? In years past, it was the real estate section of their local newspaper, or homebuyers would put their trust in the hands of an agent to show them the ropes. However, in the age of the intelligent search, mobile, and on-demand technology, that has all changed, especially for the millennial homebuyer!
As Credit Unions move their marketing and member service further into the 21st Century, one of the keys will be competing with online lenders. We work with clients daily on better reaching their target audiences with messages of the benefits of banking and borrowing through a credit union. Here's a few quick tips your credit union can implement immediately to better compete with online lenders: Tip #1: Share and Engage with People About Topics Related to Lending, But Don't Try to SELL First
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
So today I'm sharing my notes with you in this LIVE BLOG from an amazing annual event in Boston, put on by HubSpot -- Inbound 2017! These tips are adapted from the presentation by Carina Duffy, of Impact Branding & Design (HubSpot's Agency Partner of the Year 2017). Carina's session was titled "10 Things We've Learned From Doing Over a Hundred Website Throwdowns." Now when Impact does a 'Throwdown' it's basically just the equivalent of picking apart your website for the biggest problems or mistakes and giving your tips for improvement. We actually did one with them last year and found it very useful.
Social Media Image Sizes - The Ultimate Cheat Sheet Below we have a fantastic and up-to-date resource for you on every image size you'll need for posting to social media. Provided by We Are Top 10, this infographic provides a great page to bookmark and refer back to if you forget one of the image sizes for a social media post you're working on. This graphic also includes some of the character lengths for your CU's all-important profile information, where you should definitely be including searchable keywords as well as current or trending hashtags and member service contact information.
Marketing plays an essential role in any credit union strategic planning session. It's the marketing that gets your message to the masses, which in turn leads to growth. Do you have an innovative new product or service? If nobody hears about it, nobody will care. That's failure, and it's not an option. If you want your credit union to standout against the competition, make sure you incorporate these successful marketing techniques into your yearly credit union strategic plan.
I recently participated in an amazing webinar masterclass by Hubspot about SEO for Video, with SEO expert Eric Enge. The overall content for the webinar was primarily centered around YouTube and how to master SEO for video success there. As a digital marketing agency for credit unions, we found his advice to be very helpful and relevant for our market. Here are 6 tips we wanted to share with you from the webinar to create effective credit union videos. Tip 1: YouTube has a different ranking algorithm for videos than Google.