Check Out Our Top Credit Union Marketing Ideas - Recent Take-A-Ways from HubSpot Fundamentals Training Last year we accompanied a new Credit Union client to a two day on-boarding training at HubSpot. This was a great opportunity for us to review our Inbound marketing skills while also coming up with a fantastic first digital marketing campaign for the CU. We wanted to share some of our notes with you all! Here are our the Top 5 Credit Union Marketing Ideas we wanted to share from our amazing two days at HubSpot: Tip #1: Create Buyer Personas for Each of Your Target Audiences These involve actually putting a fictional name, face and then real demographic data to the people you are targeting with your Credit Union's marketing. Consider their age, income and interests. You should brainstorm their hopes, fears and goals in life.
Guest Blog Originally Published on CUInsight: A few weeks ago, I attended a breakout session at INBOUND17 with one of the Instagram guru’s, Peg Fitzpatrick. The title of the session was “How To Grow An Engaged Instagram Following." In this session, Peg Fitzpatrick, social media strategist and co-author of The Art of Social Media, shared some of her engagement tips and highlighted some key metrics to pay attention to when trying to grow your Instagram account. Here are 5 tips I took away from this session that can help your Credit Union grow an engaged Instagram following.
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In all industries, business owners are faced with the possibility of having a negative review or comment online about your products or services. Credit unions are certainly not immune to this possibility. For this reason, your credit union marketing plan must include a document that describes how to respond to negative comments online. Whenever we start working with a new CU, we have a checklist of items that we review and update on the institution's Facebook page. More often than not, we see that visitor posts and/or reviews are disabled and the reasoning behind this decision is (understandably) a fear of receiving a bad comment or review. But this is the exact reason every credit union SHOULD allow people to post and share, and here's why!
You tell us... Are Managers to Blame When Companies Fail to Innovate? The buck really does stop at the top. Specifically, when the company makes fewer bucks because it isn’t keeping up with the competition, its managers may be the cause. That’s what some new research from staffing firm Robert Half suggests. Robert Half interviewed Chief Financial Officers, who cited too much bureaucracy (30 percent) and being bogged down by daily tasks and putting out fires (27 percent) as the biggest barriers to innovation.
As we begin the Fall season many of your Credit Unions are also beginning the strategic planning season! So we reached out to several Credit Union CEOs we work with or we've worked with in the past and asked them about their plans for the future. Here's a couple of items that seem to be popular on their lists: #1 CU Leadership Priority for the Future: Technology is King According to Jim Garvey, CEO of St. Mary's CU, a $800+ million CU headquartered in Marlborough, MA, "our biggest priority is to migrate our operating core to a new platform which will allow us to offer our members a significant upgrade to their mobile banking experience."
Social Media Image Sizes - The Ultimate Cheat Sheet Below we have a fantastic and up-to-date resource for you on every image size you'll need for posting to social media. Provided by We Are Top 10, this infographic provides a great page to bookmark and refer back to if you forget one of the image sizes for a social media post you're working on. This graphic also includes some of the character lengths for your CU's all-important profile information, where you should definitely be including searchable keywords as well as current or trending hashtags and member service contact information.