CONTENT MARKETING - a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. From this definition you can likely see the value of content marketing, but the question remains... why is it important to your financial institution? Well, here are 5 reasons you might consider making content marketing services a priority for your credit union: 1. Gives People a Reason to Visit Your Credit Union Website (From Social Media or Other Linking Site)
Guest Blogger: Joe Lea, from Digital Dinos Ok, so everyone in business knows the power of Social Media. But not everyone understands the benefits each social media platform can provide for your Credit Union. Here, we take a look at why you might want to consider some of the following possible social media platforms for your credit union... Facebook Having an active Facebook presence for your Credit Union has become a necessity. With a captive audience of well over 1.59 billion, even the most inexperienced business owner should be able to see the potential Facebook has for their enterprise.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.
It's important for Credit Unions to always work to find new and better ways to engage with members, especially in this day and age when fewer and fewer people are visiting branches in person.
Video, video, video. That's all we seem to talk about these days when creating new marketing ideas for our clients. You may of heard that 2017 is the year of video marketing. It's true. In fact, when marketers included a video in an email, the click-through rate increased by 200-300%! For our agency, we needed to find an editor to create custom videos for ourselves and our clients that had a quick learning curve, but was also robust enough to create a professional looking final product. That's when we discovered Adobe Spark. And did we mention that it's FREE to use? That's right...Adobe Spark is free to use, well for the time being anyway. For your next credit union marketing promotion, why not create a video for it using Adobe Spark?
Are you wondering if your "non-responsive," "somewhat dated," but "still functions ok," website is really hurting your Credit Union growth strategy? Well the answer is a resounding... Y-E-S!!! Here are just a few recent stats that might help you see why the user's mobile experience is essential to the future of your Credit Union: 80% of Internet Users Own a Smartphone* 83% of Mobile Users Say That a Seamless Experience Across Devices is VERY Important* 57% of Users Say They Won't Recommend a Business With a Poorly Designed Mobile Site!** Apps Account for 89% of Mobile Media Time*