Credit Union Marketing Ideas You Can't Pass Up! Credit unions are especially attractive to the average consumer because they often provide a lower cost option for many of the same products offered by a traditional bank. But even if potential customers may realize that credit unions have more to offer than most banks, you still need to get them in the door. Here are 12 Credit Union Marketing Ideas that will help you get the visibility you need - right now! 1) Website Easter Eggs In video game terminology, an Easter egg is a hidden area in a video game. Discovering these Easter eggs is always incredibly fun and intriguing to players, so consider planting a few Easter eggs on your website. For example, you can place a small icon in a well-hidden spot. By clicking on the icon, site visitors could earn a special surprise bonus when opening a new account. Some CUs have also made these kinds of scavenger hunts on their Facebook pages or blogs. Be creative and have some fun themed prizes to encourage participation.
Using Your Credit Union Email Lists to Create a Facebook Custom Audience Facebook Custom Audiences make it easy to reach people that have already interacted with your business. A Custom Audience can be made from a Credit Union email list, as long as your contacts have agreed to be contacted, or you can create a custom audience from people that have visited your website. Once your custom audience is created, you can narrow it down to a very specific group of people by making a Saved Audience. A Saved Audience will allow you to target your current customers and deliver them content that is tailored to their needs.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
As many of us know, the daily life of the average person has changed drastically in recent years. People are spending more time on their mobile devices and online than ever before. Sure, people still recieve and check their actual physical mailboxes, but can direct mail really compete in this new digital world? Here's why we recommend that for better Credit Union growth you should ditch direct mail and go 100% digital! #1 - It's Expensive In this boundless digital world, you no longer have to fight for physical space like you did with print advertising. The fact that space is unlimited means that the costs are low and Return on Investment (ROI) is high. Many studies show that Direct Mail is in fact still effective, but the major problem is the COST. And we all know that Credit Unions MUST watch their budgets very closely!
Coming up with creative and engaging content can at times feel daunting. We are constantly revamping our content for clients by scouring the web, especially Instagram feeds, for new ideas and inspiration. Here are the top 10 best places to find social media content for credit unions. #1 National Holidays You may already be sharing these national holidays, but if not, this is an excellent source to find unique days to celebrate with your member community. The calendar allows you to plan in advance for post ideas, and possibly organize a contest for your members around a particular national holiday (i.e. National Chocolate Chip Cookie Day) and award 3 winners with $10 gift certificates to your favorite local bakery.
Originally written as a guest blog for CUInsight: Looking for a better way to plan for growing your Credit Union? Here’s 6 full-proof steps to ensure your next sales and marketing plan is a resounding success! 1. Start with the BIG Picture in Mind... As you design your quarterly or annual goals and objectives, make sure you circle back to your CU’s strategic plan. Then everything your marketing and sales teams do should be working together toward a unified BIG picture. So, for example, if one of your strategic objectives is to grow deposits by $100 million within three years, your teams need to focus on cross-selling deposit accounts to current members while also targeting new populations.
We are Fired Up About Credit Union Marketing! There's a variety of topics that get me fired up pretty quickly, and thankfully I get to actually work with two of these subjects every single day! So here's what I believe about Credit Unions and Inbound Marketing, and why our staff at Social Stairway focus so strongly on both... First, I believe that there is a better place for people's money... and that place is in a Credit Union. Secondly, I believe that there is also a better way to get THIS message to the right people at the right time... and THAT better way is through Inbound Marketing & Sales. So let me break this down for you a bit more.