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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

Where to Find Social Media Content for Credit Unions? Ask Your Members

By: Meredith Olmstead
December 13th, 2017

One question we get over and over is 'Where can I find good social media content for our credit union?' And the answer truly is more simple than you might think… JUST ASK YOUR MEMBERS!  Example #1: Ask Members Simple Questions on Instagram or Facebook About Favorite Local Businesses/Restaurants Recently we ran a simple comment to win contest for members around ‘get to know your customers’ day (which we changed to get to know your members day!). This is celebrated by businesses on the 3rd Thursday of each quarter, and we have found it’s a great excuse to learn more about your CU members. 

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Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

Credit Union Marketing: Incredible Email Nurture Campaign Results 📈

By: Ida Burr
December 5th, 2017

This year we ran a 'Back to School' email nurture campaign for one of our clients. The main goal of this campaign was to get people to the credit union's website and promote all the great content the CU has to offer their subscribers and members. The results were out of this world! Take a look and see if there's some ideas you can implement for your own credit union marketing. Email 1 Subject: [3 Blogs] College, Credit Card Spending & Beyond  Sent: Wednesday @ 5:41PM - 15.28% Open Rate This email was sent to their entire email list - over 20,000 people. Most of these contacts are current members, but some are contacts from eBook downloads or blog subscriptions. The open rate was a little low, but we were thrilled that 63% of the people who opened the email actually spent time reading the ENTIRE email. This almost never happens!

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12 Steps Cover

Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Millennial Marketing

The BEST Facebook Pages for Credit Union Marketing Ideas [Top 10] 👍

By: Meredith Olmstead
December 1st, 2017

Disclaimer #1: These Facebook pages are NOT other financial institutions, as we often like to take inspiration from other industries and then use those ideas for the betterment of CUs.  Disclaimer #2: Some of the Facebook pages might have content you don't like, or perhaps find offensive. Truth be told, I have a foul mouth and what I think is a well-developed, if juvenile, sense of humor. So, proceed with caution! 😳 With that all in mind, in no particular order, here are the 10 best Facebook pages for content inspiration. Credit Union marketing ideas, here you go! On your mark, get set, go....

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

10 Ways to Maximize Results from Digital Marketing For Credit Unions

By: Ida Burr
November 30th, 2017

We've put together 10 quick tips to maximize results from digital marketing for Credit Unions! 1) Update Your Website: If it has been more than 5 or 6 years since your website has gone through a major update, this should be your first priory. Banks and Credit Unions will invest on average over a million dollars to build a new branch and consider it an asset. Yet, any money spent on their website is considered an expense. With branch traffic declining and mobile traffic on a rise Credit Unions should change this kind of thinking and consider their website a digital asset. And every asset needs maintenance!

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

How a Digital Marketing Agency Creates Financial Buyer Personas

By: Meredith Olmstead
November 27th, 2017

First of all... what IS a Buyer Persona and why would your credit union or your digital marketing agency care about these anyway? Well, according to HubSpot "a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers."

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy

6 Ways to Better Leverage Your Credit Union Branch Locations

By: Meredith Olmstead
November 15th, 2017

Over the last few years a lot has changed in the Credit Union world, but one thing has stayed fairly consistent… declining branch traffic. According to a recent article by the Financial Brand, “consumer visits to retail bank branches are set to drop 36% between 2017 and 2022!”

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