If you are managing the social marketing content at your credit union then you’ll want to read these 6 credit union marketing tricks that work every time. As a content marketing agency for credit unions, we know first hand what tricks work every time.
Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing. AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. We also suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union. And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Maximize Your Credit Union Marketing Budget by Ditching Snail Mail and Going Digital! Every business, from Nike to the smallest local mom and pop store has a finite amount of money to spend on advertising. But not all advertising is equal, and there are some forms of marketing that are more efficient than others. Direct mail is not a very efficient use of a credit union marketing budget, and here are the 5 main reasons why. Here are Five Reasons Direct Mail Is a Waste of a Credit Union Marketing Budget: Reason #1: Wasted Resources - Often when using direct mail marketing, there is a tempting rebate offered by the printer if the customer chooses to print a larger number of copies. Coincidentally (or not), often if a business orders 1000 units to be printed, there is an added rebate if they order 2000. Or, if a business orders 5000, there is a rebate for ordering 7500 and an even greater rebate for ordering 10,000. The offer of a rebate is very tempting, but the truth is, most companies would be better off sticking with their original order number, even though they often don’t. What happens to those extra copies that were purchased thanks to a big rebate? They usually get put on a shelf or in a cabinet for a later date, and eventually they are wasted.
CONTENT MARKETING - a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. From this definition you can likely see the value of content marketing, but the question remains... why is it important to your financial institution? Well, here are 5 reasons you might consider making content marketing services a priority for your credit union: 1. Gives People a Reason to Visit Your Credit Union Website (From Social Media or Other Linking Site) As you build and engage an audience on other networks and websites, it's important to keep your eye on the prize. You are building relationships with people on social media, but eventually you do need to drive them to your owned-media, and that's your website. You control all the content there and thus you can better convert traffic to new members. But users won't leave social networks for no reason, so content gives them the motivation they need to come see what you have to offer. Sharing a blog, e-book, or video is a great way to encourage people to leave social and head to your credit union website to learn more.
Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.
Publishing a native Facebook video is a great way to get organic reach and interaction with members and potential new members online. Native video means you upload your video file (.mp3 for example) directly to Facebook, rather than sharing a link from YouTube or another video hosting website. BUT, there is one problem, 85% of Facebook videos are played without sound!! So, if your video does not already have captions, you may not be getting your message across at all! But Facebook makes it easy to add them, and this tip will help you get the most out of your credit union Facebook videos!