Creating effective goals in any area of business can be challenging, but in marketing for a financial institution it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here's a few quick tips to keep in mind when setting up goals for your next credit union marketing campaign.
Publishing a native Facebook video is a great way to get organic reach and interaction with members and potential new members online. Native video means you upload your video file (.mp3 for example) directly to Facebook, rather than sharing a link from YouTube or another video hosting website. BUT, there is one problem, 85% of Facebook videos are played without sound!! So, if your video does not already have captions, you may not be getting your message across at all! But Facebook makes it easy to add them, and this tip will help you get the most out of your credit union Facebook videos!
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
It's important for Credit Unions to always work to find new and better ways to engage with members, especially in this day and age when fewer and fewer people are visiting branches in person.
This Guest Blog originally appeared on CUInsight: Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization… Social Media Marketing Companies only work with Social Media:
Believe it or not, sometimes LOSING a client can be the BEST thing for your business! Last year a long-time client went through some budget challenges and they came to us and asked if we could cut our monthly fee by over 60%. Sadly I had to respond 'No,' and after two final months of service they moved on to a different social media marketing company. Now we are a small agency so losing this client was a blow to our confidence, but we had to hold firm. In designing our monthly retainer levels of service we have estimated how many hours the various tasks take each month, and we decided we were not going to lose money, even for a great client like this one. So... after a few days of soul searching and asking ourselves why we lost them, we decided to move forward and double down on our own internal marketing. We began treating ourselves as one of our best clients.
Facebook Marketing For Credit Unions: Find Your CU Members on Facebook with Custom Audiences As many of you may already know, you can make a Custom Audience in Facebook Ads Manager with an email list, which is an excellent way to target your members online. But there are other ways to match users on Facebook and significantly increase the number of members you match with custom audiences. In some cases, we grew the audience by 20%! When you pull your members list, we recommend you also include a few other details in your list. We selected email, first and last name, ZIP code and phone number. There are more identifiers that can help you match even more of your members...