Check Out Our Top Credit Union Marketing Ideas - Recent Take-A-Ways from HubSpot Fundamentals Training Last year we accompanied a new Credit Union client to a two day on-boarding training at HubSpot. This was a great opportunity for us to review our Inbound marketing skills while also coming up with a fantastic first digital marketing campaign for the CU. We wanted to share some of our notes with you all! Here are our the Top 5 Credit Union Marketing Ideas we wanted to share from our amazing two days at HubSpot: Tip #1: Create Buyer Personas for Each of Your Target Audiences These involve actually putting a fictional name, face and then real demographic data to the people you are targeting with your Credit Union's marketing. Consider their age, income and interests. You should brainstorm their hopes, fears and goals in life.
Guest Blog Originally Published on CUInsight: A few weeks ago, I attended a breakout session at INBOUND17 with one of the Instagram guru’s, Peg Fitzpatrick. The title of the session was “How To Grow An Engaged Instagram Following." In this session, Peg Fitzpatrick, social media strategist and co-author of The Art of Social Media, shared some of her engagement tips and highlighted some key metrics to pay attention to when trying to grow your Instagram account. Here are 5 tips I took away from this session that can help your Credit Union grow an engaged Instagram following.
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INTRODUCTION: We LOVE it when our Credit Union clients use graphics to their full advantage. Want an easy solution for doing this well online? How about some of these awesome visual pieces of content from Today's Credit Unions! These guys know design, stellar content AND Credit Unions. They are the perfect source for all your Credit Union blog needs! Best Ways to Use Graphics: On Social Media, but only 20% text is allowed if you want to boost them on Facebook On Twitter, visuals jump out much better then just text In emails graphics can encourage readers to fully open an email once they see it in their preview screen or bar!
Today we have another guest blog from IMPACT Branding & Design, from Partner & Chief of Strategy, Tom DiScipio. He breaks down how to better design your Credit Union website! Enjoy! Even across many industries, professional service websites (i.e. law offices, doctors, etc.) typically have the same architecture, design, and messaging. We encounter a lot of sites like these on Website Throwdown. They all look the same, sound the same, make the same mistakes, and usually we end up giving the same advice. If you’re reading this, your organization is likely in one of these industries with a cookie cutter website of what is being said and shown by the other players in your space, but guess what? For the most part, that’s OK.
In all industries, business owners are faced with the possibility of having a negative review or comment online about your products or services. Credit unions are certainly not immune to this possibility. For this reason, your credit union marketing plan must include a document that describes how to respond to negative comments online. Whenever we start working with a new CU, we have a checklist of items that we review and update on the institution's Facebook page. More often than not, we see that visitor posts and/or reviews are disabled and the reasoning behind this decision is (understandably) a fear of receiving a bad comment or review. But this is the exact reason every credit union SHOULD allow people to post and share, and here's why!
UPDATE: As of October 2017: we are just recently aware that a number of Credit Unions in the south have received demand letters regarding website non-compliance. These institutions are now scrambling to figure out the best ways to respond and fix any issues in a compressed timeframe. Please, do not treat this ADA compliance requirement as an issue to wait and see on... the time for action isn't next month or next quarter, the time is now! ---- Recently we began working with several credit union clients to find good solutions for fully assessing their CU website’s ADA compliance. One point we've learned is that the WCAG 2.0 AA will be the standard for Financial institutions to measure themselves against. But from there things get a bit murky!