It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.
Maybe you're feeling overwhelmed with your to-do list within your marketing department, and think it's time to hire an outside digital marketing agency? Maybe you're wearing "multiple hats" and need a little help running campaigns and revamping your overall marketing strategy? Whatever the reason is, make sure you know what to look for when hiring a digital marketing agency, and be aware of what key factors will set some agencies apart from others. Before you sign a contract, here are 5 questions to ask a digital marketing agency:
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
I recently attended The Financial Brand Forum in Las Vegas, Nevada. The Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics...one session in particular is top of mind for this blog. On day 2 of the Forum, I attended a breakout session about one of the nations largest Banks ($125 Billion in assets) that grew their revenue using social media. I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success. One thing that was shocking to me about her presentation, was when she said her Bank wasn't on Instagram. When an audience member asked why, the Director of Social Media responded with "our Bank likes to take their time when deciding which social media platforms we should be on, and I'm not so sure where Instagram is going to go." I can understand her response, but I respectfully disagree with her...and here's why:
Here's the Latest on Credit Union Video Content: Is your Credit Union using native video on Facebook? Definition: 'native Facebook video' - a video file that is uploaded directly to Facebook rather than shared on Facebook with a linking url from another site like Vimeo or YouTube. According to one recent study of Facebook pages using videos, 96.4% of these videos were posted directly to Facebook as native videos rather than shared through another platform. AND the Facebook native videos have engagement rates MUCH higher than those shared from other platforms.
Credit unions have a unique position in the banking industry, offering a more personal, customer-focused experience than other institutions. When it comes to credit union marketing, your brand should embrace this characteristic and reflect it throughout your marketing tactics. Keep reading to discover seven credit union marketing mistakes and how to correct them. 1) Diverging from Your Strategy To make the most of your marketing dollars, begin with a strategic plan that helps you achieve your SMART sales and marketing goals. As you brainstorm and execute your strategy, avoid personal preferences that veer you off course and craft frequent, consistent messaging that drives your point home to customers.
When your Credit Union or Financial Institution is in the market for some help in this new age of digital marketing, it's often a good idea to reach out to an agency for short term guidance or potentially long term implemention support. Whether you're looking for an extended agency partner or for help with some one-time projects, here's some great questions to consider when assessing a potential partnership with a digital marketing agency. 1. What's the process you use for working with a business to help with this type of project or service? The agency should be able to easily outline how they will interact with your staff and accomplish the goals of your engagement. This should also be clearly enumerated in any proposal or scope of service they provide. Some examples of elements that would likely need to be covered might include how many calls per month will take place, How the marketing strategy will be determined and shared, and which team members will be responsible for various deliverables.