Guest Blog from YEXT: When looking for a place to call home, where is the first place people tend to start their search? In years past, it was the real estate section of their local newspaper, or homebuyers would put their trust in the hands of an agent to show them the ropes. However, in the age of the intelligent search, mobile, and on-demand technology, that has all changed, especially for the millennial homebuyer!
A 70 million-strong generation is fast replacing the Baby Boomers as the focus of everyone from marketers to real estate firms to politicians. Yes, we’re talking about the Millennials. Millennials haven’t replaced Boomers as a focus of politics – but only for the simple reason that Boomers still vote in bigger numbers. This will change.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
As Credit Unions move their marketing and member service further into the 21st Century, one of the keys will be competing with online lenders. We work with clients daily on better reaching their target audiences with messages of the benefits of banking and borrowing through a credit union. Here's a few quick tips your credit union can implement immediately to better compete with online lenders: Tip #1: Share and Engage with People About Topics Related to Lending, But Don't Try to SELL First
Maybe some of this recent spending information should impact how your credit union staff are developming millennial marketing campaings. Perhaps your CU could help these young people avoid overspending or at least moderate their habits! Spendthrifty Millennials - Millennials lived through the Great Recession, but now they’re developing some spendy habits, according to some new data from Bankrate. Maybe it’s a form of delayed gratification? Bankrate found that millennials are falling victim to common financial vices, such as spending money in coffee shops, racking up bar tabs or frequently dining out.
I recently attended The Financial Brand Forum in Las Vegas, Nevada. The Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics...one session in particular is top of mind for this blog. On day 2 of the Forum, I attended a breakout session about one of the nations largest Banks ($125 Billion in assets) that grew their revenue using social media. I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success. One thing that was shocking to me about her presentation, was when she said her Bank wasn't on Instagram. When an audience member asked why, the Director of Social Media responded with "our Bank likes to take their time when deciding which social media platforms we should be on, and I'm not so sure where Instagram is going to go." I can understand her response, but I respectfully disagree with her...and here's why:
It's important for Credit Unions to always work to find new and better ways to engage with members, especially in this day and age when fewer and fewer people are visiting branches in person.