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Millennial Marketing | Credit Union News & Information

Less Millennials Are Using a Credit Union as Primary Banking Source

By: Today's Credit Unions
October 11th, 2016

US credit unions lose “primary” status with many older Millennials, according to a new report from the credit scoring experts at FICO. FICO surveyed young adults, finding that 20 percent of 18-24 year-olds say they use a credit union as their primary financial. Data shows 18-24 year olds are attracted to low and transparent fee structures and better interest rates.

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Marketing Tips | Millennial Marketing | Credit Union News & Information

What are Millennials REALLY Looking for from a Financial Institution?

By: Meredith Olmstead
October 7th, 2016

Last week I took part in two of the online sessions organized and presented by the team at #Banksocial. I also attended a great panel discussion on how Financial Institutions can better appeal to Gen Y. The panel included Karrie Drobnick, CMO at Verve Credit Union and a very insightful marketer, JD Scroggin, Social Media Officer at CoastHills Credit Union.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Credit Union Marketing | Marketing Tips | Millennial Marketing | Credit Union News & Information

5 Credit Union Content Marketing Ideas that will Help You Reach More Millennials

By: Ida LaBella
September 29th, 2016

Ready or not, it's a millennial world; the rest of us just live in it. Millennials are those people born between the years of 1977 and 2000 and they now comprise 25% of the U.S. population. They also make up 21% of consumer discretionary purchases, estimated at over a trillion dollars of direct buying power. Some other important facts about millennials also include:

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Millennial Marketing | Credit Union News & Information

Millennials and Credit Unions: More are Making the Switch

By: Today's Credit Unions
August 16th, 2016

Millennials and Credit Unions: It’s Time to Switch to a Credit Union A new report from FICO finds that Millennials (adults aged 25-34) are more open to changing banks than members of older age groups. This should be good news for U.S. credit unions. According to FICO, Millennials say fees (low balance, ATM, etc.) are the top reason Millennials switch banks.

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Credit Union Growth | Millennial Marketing | Credit Union News & Information

Is Your Credit Union Appealing to UnBanked Millennials?

By: Today's Credit Unions
April 11th, 2016

Unbanked Millennials - That Way by Choice Not all unbanked Americans are in that state due to poverty, a new study finds. Some are unbanked by choice. A survey analysis performed for Packaged Facts finds that there is a general trend away from having checking and savings accounts at traditional banking institutions, especially among members of the millennial generation.

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Credit Union Marketing | Millennial Marketing | Credit Union News & Information

What is YOUR CU Doing for National Credit Union Youth Month?

By: Today's Credit Unions
April 5th, 2016

What Are You Doing for National Credit Union Youth Month? It’s no secret that credit unions are eager to attract young members. Youth is the future, after all, and America’s CUs are nothing if not forward-thinking. The Credit Union National Association (CUNA) is promoting this year’s theme, Credit Union Strong, by offering a number of programs for CUs across the country.

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