1. “What is Twitter anyway? Isn’t that some kind of teenager thing where people send inappropriate pictures to each other?” SS Response: “Hahahahahaha… well, no not exactly. Perhaps you’re thinking of Snapchat? ☺ Twitter users do tend to skew a bit younger than other social platforms, but it is actually a very useful network of people worldwide. It’s where users share real time text updates and can also include images, videos and links, and Twitter has amazing potential for connecting people in different interest areas, demographic groups and cities or even countries far and wide. We find that Twitter is most appropriate for clients if they will be able to share real time updates about events or experiences that are relevant to a target audience and/or want to develop a reputation for thought leadership in a field.”
LinkedIn provides us with the opportunity for more targeted marketing to our business banking customers than anywhere else. This social network is meeting CEOs, CFOs, Managers, and decision makers where they are in a very real and connecting way. But how do we actually incorporate LinkedIn into our multi-channel marketing strategy to both generate leads and improve engagement? You have created your Credit Union's LinkedIn profile, so now it's time to learn how to how to use LinkedIn for marketing to meet your larger business growth goals and marketing objectives.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Do you ‘friend’ your co-workers? Many do, but the pros at OfficeTeam want you to keep a few things in mind. "While the lines between our personal and professional lives continue to blur, not everyone's comfortable connecting with colleagues on digital channels," said Brandi Britton, a district president for OfficeTeam. "Before friending or following someone, check if that individual has other coworkers in their networks. When in doubt, let fellow employees make the first move online."
Using Your Credit Union Email Lists to Create a Facebook Custom Audience Facebook Custom Audiences make it easy to reach people that have already interacted with your business. A Custom Audience can be made from a Credit Union email list, as long as your contacts have agreed to be contacted, or you can create a custom audience from people that have visited your website. Once your custom audience is created, you can narrow it down to a very specific group of people by making a Saved Audience. A Saved Audience will allow you to target your current customers and deliver them content that is tailored to their needs.
Coming up with creative and engaging content can at times feel daunting. We are constantly revamping our content for clients by scouring the web, especially Instagram feeds, for new ideas and inspiration. Here are the top 10 best places to find social media content for credit unions. #1 National Holidays You may already be sharing these national holidays, but if not, this is an excellent source to find unique days to celebrate with your member community. The calendar allows you to plan in advance for post ideas, and possibly organize a contest for your members around a particular national holiday (i.e. National Chocolate Chip Cookie Day) and award 3 winners with $10 gift certificates to your favorite local bakery.
It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.