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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Credit Union News & Information

How to Win in the Fintech Olympics [5 Competitive Tips]

By: Meredith Olmstead
February 14th, 2018

Are you wondering how to help your financial institution better compete in the changing online banking landscape? Maybe you're concerned that the shift of consumers toward Fintech online-only banks might eventually drive your FI out of business? (If not, maybe you should be concerned.) Well here's a few tips for how to position your institution for Fintech [Olympic] success! 1. Training is Key In the regular Olympics it takes years of training for athletes to reach their peak performance level. But in today's consumer banking environment, most FIs don't have years to get their act together. 

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Credit Union News & Information

Have Seen Your Google Search Rankings Lately? [5 Reasons They Matter]

By: Meredith Olmstead
February 12th, 2018

This Guest Blog was Originally Posted on CUInsight One of the ways an improved digital presence can help your financial institution is by positively impacting your Google search rankings and local listing results. And here’s five reasons those search results really do still matter, and a few pro tips to help improve those rankings! 1. Google Search is Key to Banking Account Decision Making According to Google’s Zero Moment of Truth study, search is a huge factor with consumers considering a new banking product or service. They asked the question: “Q2 When you were considering purchasing [PRODUCT], what sources of information did you seek out to help with your decision?” As you can see from the results, 61% of those surveyed used search in their buying process. 

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Credit Union News & Information

What is Inbound Marketing for Financial Institutions Anyway?

By: Ida Burr
February 1st, 2018

As Inbound marketers, we use blogs, social media, emails, great content and SEO to attract, convert, close and delight new customers. Many traditional sales and marketing staff members are skeptical that Inbound marketing for credit unions is an effective way to retain and grow membership. But for our clients we've seen that those who incorporate these techniques are getting some great results with new member growth and cross selling new products and services to existing customers.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

How to Jump Start Your Social Media Marketing [Credit Union Case Study]

By: Meredith Olmstead
January 17th, 2018

Case Study of FinancialEdge CU “Social Stairway was an absolute dream team to work with. Even though our Credit Union only did the 8 week program, I got so much out of it to continue what they helped us start. The incredible women that run this company are extremely knowledgeable and so thorough! Every step of the way is so well planned but also flexible if need be. I would definitely recommend them to anybody looking for a social media or content marketing overhaul.”                                              - Alyssa S., Marketing Assistant, FinancialEdge Credit Union Dates of Service: September-November 2017

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information

New Year's Resolutions for a Financially Healthy 2018

By: Today's Credit Unions
December 28th, 2017

Some great New Year's Resolutions for your credit union members: The Pennsylvania Department of Banking and Securities is offering consumer tips for 2018, in the form of 10 resolutions you can keep: Take time to change or reset all your passwords. Changing your passwords will help prevent hackers from accessing your accounts to steal your financial and personal information.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips

7 Instagram Accounts You MUST Follow for Credit Union Marketing Ideas

By: Meredith Olmstead
December 21st, 2017

Believe it or not, not all good marketing ideas for credit unions should come from other credit unions. Because Instagram is so new for CUs, I would venture to say that creating effective content ideas for this platform are even more challenging. At Social Stairway we follow MANY different IG accounts for inspiration… and we wanted to share a few with you! So, here are a few you might want to consider following for ideas to include in your next CU campaign. And believe it or not, NONE of these are other CUs!

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