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Blog Feature

Social Media Marketing | Credit Union Marketing

Should Credit Unions Advertise on Social Media?

By: Meredith Olmstead
March 25th, 2017

Here's another great video blog we shot with the guys at ClickVue. Today we are discussing the question: Should Credit Unions Advertise on Social Media? To be honest, we won't even work with clients who WON'T spend some decent budget on social media, and here's why... in under 3 minutes! 

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information

Is Your Credit Union Social Media Policy Fool Proof? - Take this Quiz

By: Tara Moseley
March 24th, 2017

Don't Miss Anything Major in Your Credit Union Social Media Policy - Take This Short Quiz Now! You probably already know that your Credit Union Social Media Policy needs to be good, even great - but the reality is that in today's social media obsessed world, your social media policy needs to be positively foolproof. To determine whether your credit union is really ready to deal with clients (and with the world) via social media, take the following quiz.  #1: Are Employee Roles Clearly Defined For All Social Media Usage?  Your Credit Union social media policy should clearly define which employees will handle the credit union's social media accounts. The people who are authorized to post on behalf of your credit union should be explicitly allowed to do so according to the terms of their contract.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Marketing | Marketing Tips

Get The Most Out of Your Credit Union Facebook Videos

By: Ida LaBella
March 18th, 2017

Publishing a native Facebook video is a great way to get organic reach and interaction with members and potential new members online. Native video means you upload your video file (.mp3 for example) directly to Facebook, rather than sharing a link from YouTube or another video hosting website. BUT, there is one problem, 85% of Facebook videos are played without sound!!  So, if your video does not already have captions, you may not be getting your message across at all! But Facebook makes it easy to add them, and this tip will help you get the most out of your credit union Facebook videos!

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Social Media Marketing | Credit Union Marketing | Marketing Tips

5 Common Misconceptions About Social Media Marketing Companies

By: Meredith Olmstead
March 15th, 2017

This Guest Blog originally appeared on CUInsight: Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization…   Social Media Marketing Companies only work with Social Media:

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Social Media Marketing | Credit Union Marketing

5 Credit Union Social Media Staff Policies Your Boss Needs to Know

By: Meredith Olmstead
March 7th, 2017

Here's the 5 Things In a Good Credit Union Social Media Staff Policy That You MUST Include! Your Credit Union MUST have a full-proof Social Media Staff Policy in place, in order to avoid online disaster! Here’s the five main points you’ll need to consider when crafting your internal and external social media staff policies. 1. Define Your Audience: You’ll need policies that are for the public and then policies for employees. The purpose of the public policies should be to explain your mission for interacting online. Consider using wording like:

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Social Media Marketing

Credit Union Social Media Comments - 5 Ways Your Staff Should Respond

By: Ida LaBella
March 5th, 2017

No matter how hard you try to avoid it, eventually someone will say something not-so-nice on your one of your credit union social media platforms. And the delete button should only be used in situations that have no way of being resolved or clearly violate your social media policy. Here are 5 ways you should respond to negative Facebook comments. 1. Pick Your Battles: Sometimes you have to follow the rule "the customer is always right." The picture below shows a meme of a "Sea Horse." Although this was a play on words (we were not talking about an actual seahorse) by agreeing with the comment, we turned this into a positive experience. No need to get into a grammar debate about something silly and fun.

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