Using Your Credit Union Email Lists to Create a Facebook Custom Audience Facebook Custom Audiences make it easy to reach people that have already interacted with your business. A Custom Audience can be made from a Credit Union email list, as long as your contacts have agreed to be contacted, or you can create a custom audience from people that have visited your website. Once your custom audience is created, you can narrow it down to a very specific group of people by making a Saved Audience. A Saved Audience will allow you to target your current customers and deliver them content that is tailored to their needs.
Coming up with creative and engaging content can at times feel daunting. We are constantly revamping our content for clients by scouring the web, especially Instagram feeds, for new ideas and inspiration. Here are the top 10 best places to find social media content for credit unions. #1 National Holidays You may already be sharing these national holidays, but if not, this is an excellent source to find unique days to celebrate with your member community. The calendar allows you to plan in advance for post ideas, and possibly organize a contest for your members around a particular national holiday (i.e. National Chocolate Chip Cookie Day) and award 3 winners with $10 gift certificates to your favorite local bakery.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.
Maybe you're feeling overwhelmed with your to-do list within your marketing department, and think it's time to hire an outside digital marketing agency? Maybe you're wearing "multiple hats" and need a little help running campaigns and revamping your overall marketing strategy? Whatever the reason is, make sure you know what to look for when hiring a digital marketing agency, and be aware of what key factors will set some agencies apart from others. Before you sign a contract, here are 5 questions to ask a digital marketing agency:
We all want to put our best foot forward, even online! So, every business needs an online response plan, and in the case of Credit Unions the NCUA requires one. So here are the basics on how to get it done correctly and efficiently. Step 1: Assess the Competition The easiest way to get a sense for what kinds of interactions you need to be ready to handle is to take a look at your competition. What are fans/followers posting on their social media and how are they responding? This will give you a sense for what issues you might run into. Look at regional and national banks and other Credit Unions that are known for good member service.
How often should you post content on your Credit Union social media is a common question we get from clients. Here's a quick video blog answer in under 2 minutes! This is part of a new video blog we are doing with the guys at ClickVue. They have amazing economical video content for Credit Unions and banks, check them out today!