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Social Media Marketing | Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

Where to Find Social Media Content for Credit Unions? Ask Your Members

By: Meredith Olmstead
December 13th, 2017

One question we get over and over is 'Where can I find good social media content for our credit union?' And the answer truly is more simple than you might think… JUST ASK YOUR MEMBERS!  Example #1: Ask Members Simple Questions on Instagram or Facebook About Favorite Local Businesses/Restaurants Recently we ran a simple comment to win contest for members around ‘get to know your customers’ day (which we changed to get to know your members day!). This is celebrated by businesses on the 3rd Thursday of each quarter, and we have found it’s a great excuse to learn more about your CU members. 

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information | Successful Contests & Campaigns

5 Things Your Competitors Can Teach You About Credit Union Marketing Ideas

By: Tara Moseley
November 17th, 2017

Have you thought about boosting your Credit Union's online presence? If you’re not sure where to start, take a look at what your competitors are doing. You’ll likely find that some Credit Unions and Banks are offering really great marketing content to their members, and some others are not really making the grade. In this blog, we’ve put together a list of our Top 5 MOST Effective Marketing Ideas for Credit Unions.

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Credit Union Growth | Marketing Tips | Successful Contests & Campaigns

7 Most Engaging Credit Union Posts We've Shared on Facebook

By: Ida Burr
August 30th, 2017

Now that fewer and fewer people are visiting branches in person, credit unions are missing out on valuable touch points with members.  Facebook is a great place to reach out to your community on a daily basis but it's not always easy to find ways to effectively engage your members and community on social media. Here are the seven most engaging credit union content posts we've shared on social media so far this year!

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Successful Contests & Campaigns

Top 5 Credit Union Marketing Ideas to Engage Your Members

By: Ida Burr
July 25th, 2017

It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.

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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Successful Contests & Campaigns

How-To: Make Facebook Fans into New Credit Union Members

By: Meredith Olmstead
April 11th, 2017

Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing.  AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. We also suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union.  And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...

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Social Media Marketing | Credit Union Marketing | Successful Contests & Campaigns

Are You Making These 4 Credit Union Marketing Mistakes?

By: Ida Burr
February 23rd, 2017

We see many credit union marketing plans that are failing to account for important recent shifts in consumer behavior. Don't make these 4 marketing mistakes at your financial institution:   1) Speaking Through the Wrong Channels As many of us know, the daily life of the average person has drastically changed in the past decade. Why are so many marketers stuck in the old way of marketing? People spend so much time on their mobile devices and online, your credit union needs to take advantage of this! If the only time you're reaching members in this new world is through email or traditional ad placements, you're missing out on a lot of invaluable touch points! 

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