Long Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest challenges in any industry is trying to connect marketing, ads and online engagement with real results... with sales! We are constantly helping Credit Union clients do just this, in effect 'closing the loop' and demonstrating how good quality, strategic marketing campaigns can impact bottom line revenue. AERO's AVP of Marketing, Angie Avers, reviewed some loan growth statistics with us, and the results were definitely worth noting! This case study continues to prove why Credit Union digital marketing cannot be beat!
Case Study of FinancialEdge CU “Social Stairway was an absolute dream team to work with. Even though our Credit Union only did the 8 week program, I got so much out of it to continue what they helped us start. The incredible women that run this company are extremely knowledgeable and so thorough! Every step of the way is so well planned but also flexible if need be. I would definitely recommend them to anybody looking for a social media or content marketing overhaul.” - Alyssa S., Marketing Assistant, FinancialEdge Credit Union Dates of Service: September-November 2017
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
One question we get over and over is 'Where can I find good social media content for our credit union?' And the answer truly is more simple than you might think… JUST ASK YOUR MEMBERS! Example #1: Ask Members Simple Questions on Instagram or Facebook About Favorite Local Businesses/Restaurants Recently we ran a simple comment to win contest for members around ‘get to know your customers’ day (which we changed to get to know your members day!). This is celebrated by businesses on the 3rd Thursday of each quarter, and we have found it’s a great excuse to learn more about your CU members.
Have you thought about boosting your Credit Union's online presence? If you’re not sure where to start, take a look at what your competitors are doing. You’ll likely find that some Credit Unions and Banks are offering really great marketing content to their members, and some others are not really making the grade. In this blog, we’ve put together a list of our Top 5 MOST Effective Marketing Ideas for Credit Unions.
Now that fewer and fewer people are visiting branches in person, credit unions are missing out on valuable touch points with members. Facebook is a great place to reach out to your community on a daily basis but it's not always easy to find ways to effectively engage your members and community on social media. Here are the seven most engaging credit union content posts we've shared on social media so far this year!
It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.