Now that fewer and fewer people are visiting branches in person, credit unions are missing out on valuable touch points with members. Facebook is a great place to reach out to your community on a daily basis but it's not always easy to find ways to effectively engage your members and community on social media. Here are the seven most engaging credit union content posts we've shared on social media so far this year!
It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing. AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. We also suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union. And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...
We see many credit union marketing plans that are failing to account for important recent shifts in consumer behavior. Don't make these 4 marketing mistakes at your financial institution: 1) Speaking Through the Wrong Channels As many of us know, the daily life of the average person has drastically changed in the past decade. Why are so many marketers stuck in the old way of marketing? People spend so much time on their mobile devices and online, your credit union needs to take advantage of this! If the only time you're reaching members in this new world is through email or traditional ad placements, you're missing out on a lot of invaluable touch points!
Who doesn't love a cute pet photo? The answer is simple...not many! In building upon on the "National Pet Day" holiday, we worked with one of our Credit Union clients recently to offer a pet photo contest. The contest ran for 5 days, which started on a Sunday and ended on a Thursday. We kept the rules simple and straight forward. The entries could either be posted to our client's facebook page, or emailed directly to our client's marketing team. The contest resulted in two winners who were awarded with Visa gift cards.
Earlier this year we shared how one long time client, AERO Federal Credit Union, used digital marketing to help grow their Home Equity Loans by 93%. Today we have another great case study from AERO on auto loans, and the results are also very strong! Summer months are great for auto loans, so this year we worked with the team at AERO to create a digital marketing email nurture campaign to cross-sell their auto loan products to existing members. This was not a complicated automation campaign, but by focusing on a helpful and more authenticapproach we were able to engage members and stay top-of-mind as they shopped for new and used cars.