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Social Media Marketing | Credit Union Growth | Credit Union Marketing | Marketing Tips | Successful Contests & Campaigns

How-To: Make Facebook Fans into New Credit Union Members

By: Meredith Olmstead
April 11th, 2017

Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing.  AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. We also suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union.  And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...

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Social Media Marketing | Credit Union Marketing | Successful Contests & Campaigns

Are You Making These 4 Credit Union Marketing Mistakes?

By: Ida LaBella
February 23rd, 2017

We see many credit union marketing plans that are failing to account for important recent shifts in consumer behavior. Don't make these 4 marketing mistakes at your financial institution:   1) Speaking Through the Wrong Channels As many of us know, the daily life of the average person has drastically changed in the past decade. Why are so many marketers stuck in the old way of marketing? People spend so much time on their mobile devices and online, your credit union needs to take advantage of this! If the only time you're reaching members in this new world is through email or traditional ad placements, you're missing out on a lot of invaluable touch points! 

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Is your Credit Union Missing the Mark When it Comes to New Member Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.

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Social Media Marketing | Credit Union Marketing | Marketing Tips | Successful Contests & Campaigns

Credit Union Online Contest is a Huge Success! [Case Study]

By: Tara Moseley
December 10th, 2016

Who doesn't love a cute pet photo?  The answer is simple...not many!  In building upon on the "National Pet Day" holiday, we worked with one of our Credit Union clients recently to offer a pet photo contest. The contest ran for 5 days, which started on a Sunday and ended on a Thursday.  We kept the rules simple and straight forward. The entries could either be posted to our client's facebook page, or emailed directly to our client's marketing team. The contest resulted in two winners who were awarded with Visa gift cards.

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Credit Union Marketing | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

One Credit Union Uses Digital Marketing to Help Grow Auto Loans by 40% [Case Study]

By: Meredith Olmstead
November 28th, 2016

Earlier this year we shared how one long time client, AERO Federal Credit Union, used digital marketing to help grow their Home Equity Loans by 93%. Today we have another great case study from AERO on auto loans, and the results are also very strong!

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Social Media Marketing | Credit Union Marketing | Successful Contests & Campaigns

5 Ways to Find Unique Content For Your Credit Union Marketing Ideas

By: Ida LaBella
November 27th, 2016

Finding engaging content for your Credit Union marketing ideas can feel a bit overwhelming. The Internet is seemingly endless and you may not know where to start. Here are my 5 Go-To internet destinations for amazingly consistent marketing content: Pinterest When I’m trying to find a funny meme or a specific type of picture, Pinterest is always my first stop. You can easily search key words like “Cute Animals” or “Funny Memes” and nearly anything else you could think of. If you find a board you like, you can follow it and new pictures will automatically show up on your feed, like the board below with cat photos.

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Social Media Marketing | Credit Union Marketing | Credit Union News & Information | Successful Contests & Campaigns

5 Things Your Competitors Can Teach You About Credit Union Marketing Ideas

By: Tara Moseley
November 23rd, 2016

Have you thought about boosting your Credit Union's online presence? If you’re not sure where to start, take a look at what your competitors are doing. You’ll likely find that some Credit Unions and Banks are offering really great marketing content to their members, and some others are not really making the grade. In this blog, we’ve put together a list of our Top 5 MOST Effective Marketing Ideas for Credit Unions.

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