Who doesn't love a cute pet photo? The answer is simple...not many! In building upon on the "National Pet Day" holiday, we worked with one of our Credit Union clients recently to offer a pet photo contest. The contest ran for 5 days, which started on a Sunday and ended on a Thursday. We kept the rules simple and straight forward. The entries could either be posted to our client's facebook page, or emailed directly to our client's marketing team. The contest resulted in two winners who were awarded with Visa gift cards.
Earlier this year we shared how one long time client, AERO Federal Credit Union, used digital marketing to help grow their Home Equity Loans by 93%. Today we have another great case study from AERO on auto loans, and the results are also very strong! Summer months are great for auto loans, so this year we worked with the team at AERO to create a digital marketing email nurture campaign to cross-sell their auto loan products to existing members. This was not a complicated automation campaign, but by focusing on a helpful and more authenticapproach we were able to engage members and stay top-of-mind as they shopped for new and used cars.
This e-Book will help you find the best ways to maximize your digital presence, reaching new potential members while increasing your share of wallet for existing members.
Finding engaging content for your Credit Union marketing ideas can feel a bit overwhelming. The Internet is seemingly endless and you may not know where to start. Here are my 5 Go-To internet destinations for amazingly consistent marketing content: Pinterest When I’m trying to find a funny meme or a specific type of picture, Pinterest is always my first stop. You can easily search key words like “Cute Animals” or “Funny Memes” and nearly anything else you could think of. If you find a board you like, you can follow it and new pictures will automatically show up on your feed, like the board below with cat photos.
Long Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest challenges in any industry is trying to connect marketing, ads and online engagement with real results... with sales! We are constantly helping Credit Union clients do just this, in effect 'closing the loop' and demonstrating how good quality, strategic marketing campaigns can impact bottom line revenue. AERO's AVP of Marketing, Angie Avers, just reviewed some loan growth statistics with us, and the results were definitely worth noting! This case study continues to prove why Credit Union digital marketing cannot be beat!